Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Brand House In-Store Marketing Lead, Americas will be at the forefront of redefining our in-store experience, transforming our full price DTC retail spaces into environments that inspire athletes and embody our mission to Make All Athletes Better. This role demands a forward-thinking marketer with a proven track record in creating in-store retail marketing that balance brand authenticity with creative impact.
Born from the intersection of gyms, stadiums, and locker rooms—where athletes live—and whiteboards, labs, and factories—where innovations are made, our Brand House is more than just retail space. It’s the physical manifestation of where passion and innovation drive sports forward. As we continue our maniacal focus on the team sport athlete, the In-Store Marketing Lead will play a pivotal role in delivering impactful brand and product storytelling that brings our commitment to the future of sport through cutting-edge design and athlete-centered experiences.
In this position, you will own the in-store marketing strategy (lease line to cashwrap), budget, and execution across our full-price Brand House fleet. Your leadership will guide the evolution of existing stores and support the creation of new concept locations, realizing our Sports House vision and delivering retail experiences that are innovative, relevant, and athlete-focused.
As a critical member on the retail team, you will contribute to sustainable premium growth through a multi-year roadmap focused on redefining what UA retail could be—pushing boundaries and challenging norms. 
This is a unique opportunity to be an integral force in shaping the future of UA retail, starting with our largest region, North America. If you’re a visionary who sees beyond the status quo and is ready to redefine what retail can be, we invite you to join us in pushing the boundaries and driving the future of sports forward.
 

Your Impact

Consumer Journey Ownership and Development
•    Define and Elevate the Customer Journey: Design and continuously refine the customer journey storytelling from the lease line to the cash wrap, focusing on key moments that attract, engage, and convert. Ensure the in-store marketing experience is cohesive, strategically timed, and resonates with our team sport athlete focus.
•    Involvement in Go-To-Market (GTM) Process: Actively participate in the GTM process to shape seasonal in-store marketing needs and drive product storytelling, aligning in-store execution with the overarching regional strategy.
 

Strategic and Cross-Functional Collaboration
•    Partnership with Cross Functional Teams: Work closely with Channel Marketing Team, Marketing Ops,  Visual Merchandising, Merchants, and Channel Activation to align in-store marketing strategies with broader brand and commercial goals.
•    Wholesale Coordination: Collaborate with the Wholesale In-Store Marketing team on opportunities for efficiencies and to maintain consistent brand representation across all consumer touchpoints in the region, ensuring cohesive messaging and storytelling.
•    Retail Store Communication: Partner with Retail Store Operations & Communications to create and deliver detailed, timely in-store marketing communications, including signage installation timelines, floorset directives, updates, and guidelines.

Operational Excellence
•    In-Store Marketing Management: Manage all in-store marketing jobs through the job management system, coordinating closely with marketing operations, creative and production agency to meet timelines and quality standards.
•    Proofing and Quality Control: Own the final quality check for all marketing assets, ensuring accuracy in spelling, grammar, taglines, color, and overall branding consistency and premium delivery.
•    Promotional/Activation Initiatives and Off-Cadence Projects: Lead execution of ad hoc promotional marketing initiatives, such as Loyalty Incentives, Bounceback Cards and Friends and Fans cross-channel promos, creating tactical briefs and distribution lists for smaller projects.
•    Budget Management: Oversee the in-store marketing budget, creating POs, tracking expenses, and ensuring all initiatives align with financial parameters.

New Concept and Evolution of Brand House Stores
•    Drive Evolution of Existing Stores: Oversee the continuous improvement of Brand House stores, ensuring they remain innovative, relevant, and aligned with brand standards.
•    New Store Concept Rollout: Lead the rollout and evolution of new Brand House concept stores, managing every aspect from initial concept to final implementation, including necessary signage and kit documentation.

Internal Communications and Reporting
•    Build and Share Marketing Overviews: Develop comprehensive in-store marketing overviews for corporate office presentations (pre-launch) and detailed recaps of each floorset (post-launch) to showcase the impact of in-store marketing efforts.
•    Store Marketing Inquiries: Act as the main point of contact for all in-store marketing inquiries, handling requests with urgency and providing solutions for signage or other store needs via Store Communication Software (Clipboard).

Qualifications

•    Creative and Strategic: Proven ability to create innovative, impactful retail experiences and think strategically while shifting to tactical execution as needed.
•    Full-Price Retail Expertise: Strong background in elevating full-price vertical retail environments
•    Self-Starter: Proactive, independent, and capable of driving projects from concept through execution.
•    In-Store Marketing Knowledge: Deep understanding of in-store marketing investments and their impact on brand performance.
•    Business Acumen: Knowledge of retail KPIs, budget management, and data-driven decision-making.
•    Collaborative Communicator: Excellent interpersonal and communication skills for working across teams and conveying ideas effectively.
•    Passionate About Sports and Retail: A genuine interest in sports and the athlete journey, bringing relevance to all retail initiatives.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Return to Work Designation 3 days week in-office, the remainder of work week remote. 

Relocation

• No relocation provided

Base Compensation

 $106,992.00 - $147,114.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.