Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Lead, Social/ Dropship Commerce is responsible for leading Under Armour’s strategy and execution in emerging social commerce platforms, including TikTok Shop and Instagram Shopping as well as accelerating momentum with our dropship partners. This role will drive growth by curating exclusive product offerings, optimizing platform performance, and aligning cross-functional partners to deliver a compelling consumer experience. The position serves as a catalyst for innovation within Digital Commerce and plays a key role in shaping the future of how athletes discover and shop the brand.

Your Impact

• Define and evolve the strategic roadmap for Social Commerce, ensuring alignment with broader Digital Commerce goals and unlocking new revenue streams.
• Merchandise and optimize shop destinations and landing pages within TikTok, Instagram, and similar platforms to reflect Under Armour’s brand and deliver seamless consumer experiences. 
• Optimize our Dropship business by curating assortments, aligning marketing activations, and identifying trends across our digital ecosystem. 
• Identify and drive growth initiatives, including exclusive product drops, innovative content strategies, and platform partnerships.
• Champion the Social / Dropship channel internally, aligning cross-functional partners across Brand, Merchandising, Planning, Operations, and Digital Product teams.
• Collaborate with engineering, supply chain, and operations on Social Commerce to ensure platform capability, fulfillment readiness, and inventory availability.
• Lead testing and learning initiatives to explore new formats and consumer journeys, driving innovation within the channel.
• Analyze channel KPIs (GMV, ROAS, CPA, conversion) and translate insights into data-informed strategies for performance optimization.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field
• 8+ years in digital commerce, revenue operations, or social commerce strategy
• Deep understanding of TikTok Shop, Instagram Shopping, and social platform ecosystems
• Proven success scaling new digital channels
• Analytical, data-driven mindset
• Strong cross-functional influence and collaboration skills
• Experience in consumer products, performance brands, or apparel preferred
• Strategic thinking
• Trend awareness
• Data interpretation and reporting
• Project and stakeholder management
• Innovation and agility in fast-moving environments

Workplace Location

• Location: This individual must reside within commuting distance from our  Baltimore office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.

Relocation

• No relocation provided

Base Compensation

 $89,296.00 - $122,782.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.