PLM, Football & Lacrosse Footwear

Date: Jun 26, 2024

Location: Baltimore, MD, US, 21230

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

We are searching for a PLM to focus on and elevate the UA Football Cleated & Glove business and Lacrosse Footwear.  This role will work on the strategic vision and plan for these categories, focusing on building the industry's most innovative, consumer-centric product.  Daily work will revolve around managing the entire product life cycle - from seasonal strategy and line planning through the design and development process to production and delivery.  In addition, cross-functional collaboration (global & regional merch, planning, brand, sports marketing, sales, etc.) will be expected to deliver a comprehensive GTM plan that results in NA growth and market leadership.  This is an opportunity to be part of a great success story as Under Armour builds and grows its Team Sports legacy.

Your Impact

  • Build and manage the Football Cleat, Football Glove, and Lacrosse cleat businesses from concept to commercialization. This is inclusive of, but not limited to writing briefs, managing integrity of all data inputs in Trasix, working collaboratively with design, development, and other internal partners to bring best-in-class product to life on time, at cost, etc.
  • Be the expert on product and mine consumer insights, athlete feedback, and fit & wear results.  Work with relevant partners to understand market, competitive trends, and opportunities for UA.  Pull all together to enable immersive experiences that feed the Product Team and ensure UA is the undisputable market leader
  • Work across the company to influence Marketing, Sports Marketing, Merchandising, Sales, Key Accounts, Innovation and key Leaders to ensure clarity, support of the seasonal strategy, and ultimately a dialed in GTM execution with rich, relevant story-telling
  • Help craft and execute the strategic vision and plan for the category.  Partner with Innovation to ensure Category strategy is clear and pipeline is built with robust consumer solutions 
  • Build and deliver presentations at all relevant milestones


  • Strong presentation, time management, collaboration and influencing skills. Team Player Attitude
  • Required experience managing Full Product Life Cycle
  • Strong Presentation and Collaboration skills
  • Experience mining consumer insights & translating into product solutions
  • Must be detail oriented, able to prioritize tasks and to successfully meet multiple deadlines
  • Bachelor's Degree
  • Footwear experience highly preferred.
  • Bachelor's degree with typically 8 years of relevant experience, Master's degree with typically 6 years of relevant experience, typically 12 years of relevant work experience without degree

Workplace Location

  • Location: This individual must reside within commuting distance from our Baltimore, Maryland office.
  • Return to Work Designation: Three (3) days week in-office, the remainder of work week remote. 
  • Travel: 30-35%, including both domestic and international travel.


  • No relocation provided

Base Compensation

$112,268.00 - $154,369.60 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community.
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching.  
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being. 




Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Nearest Major Market: Baltimore