PLM, Licensing

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Product Line Manager (PLM), Licensed Youth and Eyewear, will support the Accessories and the Licensing Product Creation team and manage a diverse set of licensed product categories that service UA’s global business. These products are distributed via UA’s direct-to-consumer channels and licensee sales teams. 

In this role of PLM, you will report to the Sr. Director and work cross-functionally with UA’s Global Product, Marketing, Operations, Design, Development, Merchandising, Planning, Retail, Sales, Finance, and Accounting teammates to meet business objectives. In addition, you will work with assigned external license partners on strategizing, designing, creating, and bringing innovative, differentiated, Brand-right products to market while serving as an advocate and liaison between UA’s external partner and internal teammates across various departments.
 

Your Impact

• Develop a global product line vision, line architecture, and lifecycle plan to communicate strategy seasonally.  
• Responsible for the day-to-day category operations, including data and sample management. Oversee, manage, and ensure all systems + data are up to date and input on time.
• Develop, Implement and Communicate the seasonal product strategy and own Go-To-Market (GTM) calendar alignment and implementation. Drive on-time execution from product briefs to commercialization.
• Partner with the licensee to build briefs and communicate the vision to cross-functional partners. Partner with licensee design, development, and sourcing teammates to deliver great Brand-right products that hits licensee margin targets and revenue plans.
• Manage licensed categories and partners on a global scale, ensuring alignment between regions and licensees regarding seasonal product assortment, GTM calendar milestones, region-specific product needs, and on-time product delivery.
• Own product line metrics such as sales history, forecast trends, market trends, product mix, and price points to drive decision making, product strategy, and assortment planning.
• Analyzing the marketplace (competition, price points, commercial needs) and anticipating /creating future trends.
• Connect with athletes through focus groups, group interaction, and observation.
• Track online product reviews and customer returns to identify quality issues and opportunities to improve future iterations of products.
• Work with marketing partners, both internal and external, to ensure product differentiating features and Brand-right messaging are conveyed.  Consider all aspects of final execution including but not limited to packaging, marketing, and presentation (both on ecommerce and at brick & mortar).
• Serve as Brand ambassador to Licensee by providing and educating with branding tools and design direction to ensure success, as well as socializing and coordinating approvals for design, product, and marketing.
• Have a working knowledge of the Licensee’s contractual obligations and associated financial implications of decisions. Accountable for ensuring contract adherence of directly managed licensees. 
• Partner with Licensees and UA Direct-to-Consumer Teams to drive “best in class” assortment and presentation.
   

Qualifications

• Bachelor’s Degree preferred.
• 4+ years in product management, merchandising, or related role.
• A PLM should be able to analyze and articulate information around bookings, sell-through, and trends to inform future line plan decisions. Ability to communicate product strategies verbally and in writing.
• Basic PLM pod management and understanding of product building is expected as this is above entry level, preferred experience managing full Product Lifecycle.
• Ability to read, analyze, and interpret contracts.
• Project management, product marketing and/or consumer insights experience
• Ability to influence cross-functional partners through strong and proven relationship building.
• Ability to operate independently in a highly entrepreneurial environment.
• Ability to define, prioritize & efficiently solve problems with the best interest of the target consumer in mind.
• Ability to mine consumer insights and translate them into product solutions.
• Ability to collect data, establish facts, and draw valid conclusions—strong analytical and conceptual skills.
• Strong presentation, time management, collaboration, and influencing skills. Team Player Attitude.
• Exceptional organizational skills and attention to detail.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore, Maryland office.
• Return to Work Designation: Three (3) days week in-office, the remainder of work week remote. 
• Travel: Domestic travel (5%)

Relocation

• Relocation may be provided up to a specified amount

Base Compensation

$112,268.00 - $154,369.60 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.