Sr. Allocation Analyst

Date: Jul 6, 2024

Location: Baltimore, MD, US, 21230

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Under Armour is looking for a talented professional to join the Americas DTC Allocation team.  The Sr. Allocation Analyst role is a rare opportunity to be a part of a rapidly growing brand and division.  Passion, desire and integrity are traits we look for in our teammates.  

The Sr. Allocation Analyst is a key leader on the Under Armour Americas DTC Allocation team, accountable for driving strong business results through successful development, execution and communication of store sales, inventory, and flow plans to maximize and optimize sales and profitability within overall product/category strategies.  

This leadership role is responsible for partnering directly with the Manager of Allocation, leading the dual-country Allocation function in the Americas Brand House retail locations. A critical role that leads with operational excellence, the Sr. Allocation Analyst is responsible for driving sales through in-season responsibility for store inventory levels and maintaining in-stock by article/color/size on-hand in stores across the US and Canada.  This leader is a key strategic partner of the Director DTC Allocation, Sr. District Managers, Sr. Manager of Daily Store Operations, Channel Planning Leads and Sr. Leads of Americas Channel Merchandising collaborating to develop and execute allocation plans to drive the sales and margin plan while supporting the brand vision in stores.  This leader is critical to delivering revenue for the Americas and partnering globally to drive the Allocation vision across regions. 

Your Impact

•    Develop and implement allocation strategy to improve in-stock level and increase conversion
•    Measure and report on allocation accuracy and in-stock progress to Americas Allocation leadership
•    Lead aspects of size selling and size management for Brand House, including analysis, development of approach and tools, execution, publication, and hindsight to inform in-season adjustments and future season investments
•    Forecast in-season sales, receipts and inventory flow and inform planning and merchandising of trends and revenue opportunities/risks
•    Influence strategic initiatives through communication of store inventory expertise
•    Develop and provide store flow forecasts to supply chain for DH, transportation and logistics planning
•    Manage article level flow plans to identify and react to trends to ensure that product vision and plan is executed through optimized store allocation across all BH locations in the US and Canada
•    Provide support to the Manager of Allocation to build the strategic roadmap for financial store planning in conjunction with business planning counterparts.
•    Lead initiatives to enhance current procedures and systems for allocation and replenishment and establish best practices 
•    Travel to stores to review monthly floorsets, build store relationships, and increase awareness of specific store challenges
•    Communicate store opportunities to cross functional retail teams - merchandising, planning, store operations, and field management
•    Collaborate with the merchandising, planning, distribution and store operations teams on future business growth
•    Partner globally to drive best in class allocation and replenishment standards and results

Supervisory Responsibilities                                      
•    Monitor weekly business execution to ensure excellence in allocation and replenishment. Provide direction and feedback to Allocation Analysts as needed
•    Foster and develop advanced analytical skills at the Allocator level, helping the team learn to manage-up findings and propose action plans. 
•    Mentor and train Allocation Analysts by developing best practices and establishing a training program


•    Strong allocation systems background a must
•    Proven analytical skills and strong understanding of retail math concepts and financial acumen, including but not limited to inventory productivity measures such as W.O.H., W.O.S, sell-thru, builds, in-stock rates
•    Proficiency in analyzing and interpreting large amounts of data; with the ability to synthesize information and translate into effective and actionable insights. 
•    Ability to handle multiple projects simultaneously and to deliver results within timelines
•    Excellent organizational, verbal and written communication and the ability to present information in a clear, concise and complete manner
•    Self-starter, creative, enthusiastic, innovative and collaborative attitude
•    Sense of urgency and accuracy
•    Ability to lead a project and influence non-direct reports
•    Ability to proactively problem-solve and recommend solutions to various stakeholders
•    Ability to independently analyze complex problems and make appropriate recommendations
•    Flexibility to shift focus and priorities at a moment’s notice
•    Ability to manage through conflict resolution
•    Ability to adapt to changing business needs


Education and/or Experience                                      
•    BS/BA degree in business or related field
•    Retail Allocation experience of 3-5 years including experience with advanced Allocation and Replenishment methods required
•    Advanced Excel skills imperative
•    Prior Buying or Merchandise Planning experience helpful

Workplace Location

  • Location: This individual must reside within commuting distance from our Baltimore office.
  • Return to Work Designation: 3 days week in-office, the remainder of work week remote. 


  • No relocation provided


Base Compensation


 $81,019.00 - $111,401.40 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks


  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community.
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching.  
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being. 


Want more details about benefits? Visit our page here

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Nearest Major Market: Baltimore