Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Under Armour is looking for a Sr. Copywriter to help shape our brand narrative by writing compelling campaigns that disrupt sports culture within the America’s Region. In this role you will work collaboratively with a team of art directors, designers, and marketers to bring to life powerful campaign ideas that connect with athletes, creators and communities at every touchpoint. From brand campaigns to product launches, you’ll be responsible for translating creative concepts into powerful words that inspire, inform and move athletes across the region. 

Your Impact

• Develop culture-shifting concepts for key global product launches, brand campaigns, and co-op campaigns for key wholesale partners.
• Turn compelling creative concepts into executional treatments across a variety of mediums and platforms such as: editorial, documentary, social, digital and retail.
• Support Creative Leads and Sr. Leads across the creative department by collaborating on concept and story development, creative pitch decks, and ideation sessions.
• Work cross-functionally with a diverse set of teammates to analyze briefs from the Marketing Team and turn them into impactful communications that drive defined KPIs.

Qualifications

• Shape how our brand speaks across the Americas, ensuring consistent, compelling messaging across Wholesale, DTC, Brand, GTM, and Category Marketing touchpoints.
• Partner closely with the Americas Creative Team, reporting to the Sr. Creative Director to bring bold brand storytelling to life.
• Concept and craft breakthrough campaigns, content, brand moments, and product copy that move the brand forward.
• Collaborate with designers, producers, marketers, and external agencies to turn ideas into high-impact creative execution.
• Translate marketing briefs into clear, powerful narratives that drive defined KPIs and elevate the consumer experience.
• Operate with agility in a fast-paced, consumer-obsessed environment, balancing multiple priorities while maintaining a high creative bar.
• Work cross-functionally across the marketing organization, partnering with diverse teams and perspectives to deliver best-in-class storytelling.
• Lead through influence, not authority, inspiring creatives and marketers around you with strategic thinking and exceptional copy craft.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore, MD office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. 

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

$78,720.00 - $98,400.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.