Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team’s mission of being the best. With us, you get the freedom to go further – no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

This role is the commercial quarterback for Digital Commerce—bringing together cross-functional partners to translate the Annual Operating Plan (AOP) and Long-range Plan (LRP) into clear priorities, operating rhythms, and execution. You’ll ensure plans turn into results by driving alignment, accountability, and performance across the Commercial POD, while also owning Digital Commerce Operations and Customer Service to deliver a seamless, athlete-centric experience. In parallel, you’ll lead P&L growth and business development for emerging revenue streams, unlocking brand-accretive, profitable growth through new partners, platforms, and commerce models.

Your Impact

Commercial Leadership & Operating Rhythm

• Orchestrate the development and execution of the AOP and LRP, aligning Commercial, Finance, Marketing, Technology, Merchandising, and Analytics.
• Lead weekly, monthly, and quarterly operating rhythms to drive performance against revenue, margin, customer , and experience metrics.
• Translate strategy into action through clear milestones, governance, and performance reviews.
• Drive real time testing, optimization, and contingency planning to continuously improve digital commerce performance. 

Business Development & New Revenue Streams

• Own P&L leadership and growth strategy for Marketplace, Dropship, and Social Commerce.
• Continuously identify, evaluate, and activate new platforms, partners, and commercial models that unlock incremental, brand accretive growth.
• Build compelling business cases and roadmaps that balance brand integrity, athlete value, and financial return.
• Stay ahead of emerging commerce trends and lead partner performance and optimization across external ecosystems.

Operations, Experience & Collaboration

• Own Digital Commerce Operations and Customer Service, ensuring operational excellence and a seamless end to end consumer experience.
• Improve workflows through process simplification, technology enablement, and scalable execution.
• Lead and develop high performing teams while fostering strong cross functional collaboration and shared accountability.

Qualifications

• Bachelor’s degree required (or equivalent experience); advanced degree preffered 
• 10–14+ years of progressive experience in digital commerce, commercial operations, general management, or related fields, with demonstrated enterprise level impact.
• Proven success leading and scaling operating models that translate strategy into execution across complex, cross functional organizations.
• Demonstrated ability to quarterback AOP and LRP execution, aligning stakeholders and driving outcomes in highly matrixed environments.
• Strong digital commerce and analytics fluency, with a clear understanding of KPIs and performance levers (e.g., traffic, conversion, AOV, margin, LTV).
• Experience establishing KPIs, scorecards, and operating cadences to manage performance, prioritize investments, and drive accountability.
• Track record of using data, dashboards, and insights to diagnose business performance and inform strategic and operational decisions.
• Experience partnering closely with Technology, Product, and Creative teams; familiarity with agile delivery models and digital platforms is a plus.
• Demonstrated experience in business development, partnerships, or new revenue incubation, ideally within digital, platform, or marketplace ecosystems.
• Strong financial acumen with the ability to influence P&L outcomes, investment trade offs, and growth decisions.
• Recognized as a trusted, collaborative leader who can influence without authority, navigate ambiguity, and bring clarity, structure, and momentum to fast paced environments.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore, MD HQ offices.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week
• Travel: Ability to travel internationally and domestically (5-10%)
• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time. 

Relocation

• Relocation support considered 

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Base Compensation

 $207,151.04-$258,938.80 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Accommodation is available for applicants with disabilities upon request.