Sr. Director, Executive Communications

Date: Nov 10, 2023

Location: Baltimore, MD, US, 21230

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

In partnership with key internal stakeholders, the Senior Director of Executive Communications will  build and drive a structured and measurable executive communications program for the CEO and Brand Chief. This includes establishing a narrative that demonstrates industry leadership and that advances priority business objectives as well as counseling leadership on high-impact opportunities. Drive engagement through strategic thought leadership initiatives with key external partners and platforms, including but not limited to NRF, Aspen Ideas Festival, World Economic Forum, Business Round Table, university commencement addresses, and awards.

This individual will also identify additional company spokespeople, evaluate and determine the needs narratives for each, and pursue thought leadership opportunities (speaking, media, social) accordingly, ultimately building awareness and increasing positive reputation for the brand. Serve as key contributor to Corporate Communications initiatives, story mining, and determine appropriate channels for content amplification. Consult on internal engagements involving core leadership bench and ensure consistency in messaging and preparation for leaders. Closely align with business on upcoming launches, announcements, products to ensure awareness and determine how/when to leverage executive voices.  

Essential Duties & Responsibilities

  • Create executive narrative and messaging for CEO
  • Enhance the awareness, brand identity and reputation of Under Armour through key strategic external partnerships
  • Build and maintain relationships with key top tier think tanks, organizations, and influencers
  • Provide informed and accurate executive briefings
  • Work cross-functionally across the organization to continue to evolve executive narrative based off of UA’s innovation, culture, people, diversity and inclusion efforts etc.

Qualifications (Knowledge, Skills & Abilities)

  • Strategic development of executive external platform with strategic partners
  • Management of CEO social channels 
  • Excellent writing and project management skills
  • Strong interest in consumer brands, finance, and commerce
  • Ability to multi-task and work well in a team environment
  • Ability to respond quickly to changing business needs
  • Good judgment and attention to detail – particularly in confidential situations and high-pressure times
  • Excellent ability to understand complex ideas and distill sometimes ambiguous issues

Education And / Or Experience

  • Bachelor’s Degree
  • 15+ years of experience in communications or public relations (PR agency experience a plus)
  • Past success leading and executing global C-Suite executive communications programs

Other Requirements

  • Location: This individual must reside within commuting distance from our global headquarters in Baltimore, MD
  • Work-Life Integration (WLI) Designation: Three (3) days a week in-office, the remainder of work week remote at home
  • Domestic & International Travel


  • Relocation provided
  • Base salary range: $189,021.00-$259,903.00 USD


Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual’s relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Nearest Major Market: Baltimore