Sr. District Manager, Brand House

Date: Mar 22, 2024

Location: Baltimore, MD, US, 21230 Bethesda, MD, US, 20817

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role


Talent Leadership

  • Support New Store Opening; recruitment, on-boarding plans, training plans & load-in support.
  • Partner with Store Managers / Talent DOR to recruit, hire, develop and retain high performing store leadership teams by considering seasonal hiring and turnover networking opportunities.
  • Engage in compensation decisions in partnership with the HR & Compensation partners.


Retail Operations

  • Achieve forecasted Sales & Contribution Margin 
  • Establish and execute a comprehensive omni-channel strategic plan to achieve planned sales and KPIs.
  • Analyze reporting and daily sales trends to make real-time strategic and tactical business decisions to drive results.
  • Drive financial performance through consumer service, human resources, inventory control and store appearance.
  • Maintain compliance with UA policies, risk control and asset protection across district.
  • Leverage regional resources for operation of business service.
  • Has insight into future needs to provide input on budget modifications.
  • Develop contingency plans for obstacles and navigate through organizational ambiguity.
  • Collaborate with leadership across entire organization to achieve objectives and goals.


Brand Image & Customer Experience

  • Model the Brand’s Athlete service standards and selling behaviors for Brand House store formats.
  • Build loyalty through in-store experience, data capture, endless aisle, and other omni-channel solutions.
  • Accountable for Service Culture, Customer Service, People, Product & Operations


Leadership & Team Collaboration/Management

  • Motivate and inspire team by communicating Under Armour’s Values, Core Competencies, and functional behaviors.
  • Articulates growth vision and empowers teammates to provide input, ownership, and visibility within their district.
  • Communicate expectations for brand, performance, and behavior standards.
  • Establish strong working relationships with peers and cross functional partners.  Leverage these relationships to ensure effective collaboration in the execution of business strategies.
  • Demonstrate strong leadership presence and point of view to communicate and influence Brand House strategy to senior leadership.
  • Serve as leader among District Manager peers on field projects and initiatives.
  • Oversees District and Store Managers, provides performance feedback to teammates, and provides insight on business strategy. 
  • Mentors and provides ongoing training and development of direct reports.
  • Evaluate sales and payroll goals using payroll reports and tools; make scheduling adjustments as needed.
  • Recognize and resolve teammate performance issues in partnership with the Store Managers
  • Drive teammate engagement by recognizing and rewarding performance and, providing feedback and/or action planning on substandard performance.
  • Ensure that the store leadership team adheres to and enforces all employment practices and policies.


  • Keen awareness of the retail marketplace, competitors, and national, regional, and local fashion trends.
  • Extensive experience with leading the delivery of a high level of customer service in a brand retailer.
  • Ability to apply knowledge to complex problems. 
  • Ability and willingness to embrace challenges, take risks, and influence change to lead execution of strategic priorities.
  • Knowledgeable on best practices to navigate through obstacles to maximize work optimization.
  • Fluency in local language and advanced verbal English skills
  • Basic knowledge of employment laws including compliance with federal, state, and local requirements
  • Strong communication, presentation, delegation, and follow-up skills as well as customer service focus.
  • Ability to lead group discussions and influence diverse groups of varying size at all levels of the organization.
  • Robust prioritizing, interpersonal, problem-solving & planning skills
  • Demonstrated ability to analyze business trends and reporting to drive sales.
  • Demonstrated ability to work in a fast-paced and deadline-oriented environment.
  • Demonstrated proficiency in sales generation, training, and leading of functional teams


  • Minimum 4 years of multi-unit retail leadership experience and 10 years’ experience in a sports/apparel & footwear retail environment
  • Ability to work a flexible schedule, including holidays, nights, and weekends.
  • Ability to travel between stores in district and/or region.

Physical Requirements

  • Ability to handle or relocate products up to 25 lbs./12kgs.
  • Able to stand and move about for extended periods of time with short breaks to handle products.
  • Ability to freely access all areas of the store; including the selling floor, stock and register area.
  • Reasonable accommodations may be made to assist in performing the essential responsibilities.

Base Compensation


$149, 324 - $179,189 USD


Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks


  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being


Want more details about benefits? Visit our page here

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Nearest Major Market: Baltimore