Sr. Lead, Category Merchandising

Date: Jul 9, 2024

Location: Baltimore, MD, US, 21230

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

This role is responsible for aligning, aggregating and facilitating discussions to build the long-range global & seasonal category strategies for Apparel, Footwear, and Accessories in support of product category teams, regional merchants and key cross-functional and commercial partners, to achieve UA revenue and profitability goals

Your Impact

  • Support the alignment and facilitation of setting UA targets and metrics for in-market performance through the Merchandising lens across all regions.
  • Partner with Category leaders on seed / scale / maximize strategy of technologies across categories
  • Review lifecycle management across categories to ensure effective and efficient policies and timing
  • Drive portfolio efficiency and consistency of the line at the division-gender level (e.g., article duplication, pricing inconsistencies, and technology positioning inconsistencies), by spot checking and partner with GMP to deliver this data to Portfolio Category leaders or Category leaders.
  • Be the key owner of briefs and deliverables for technologies, collections, or segments of the business that cut across categories 
  • Support the alignment and facilitation of setting UA targets and metrics for in-market performance through the Merchandising lens across all regions


  • Visionary Leadership: Ability to articulate a clear vision for the product lines and inspire the team to achieve strategic goals.
  • Strategic Planning: Expertise in developing and implementing long-term strategies that align with company objectives and market trends.
  • Decision-Making: Proficient in making data-driven decisions that balance short-term and long-term business needs.
  • Change Management: Skilled in leading and managing change initiatives, fostering a culture of adaptability and continuous improvement.
  • Influence and Negotiation: Strong negotiation skills and the ability to influence stakeholders at all organizational levels.
  • Financial Acumen: In-depth understanding of financial metrics, with the ability to manage budgets, forecasts, and product profitability effectively.
  • Communication: Superior communication skills, capable of presenting complex information clearly and persuasively to senior leadership and external partners.


  • Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree.
  • Demonstrated track record of leadership in merchandising, business growth, influencing cross functional teams and driving process improvement.
  • Proven ability to develop profitable merchandising strategies and collaborate effectively across internal teams and various functions in the organization.
  • Strong leadership and mentorship skills, fostering a collaborative environment that drives outstanding results.
  • Strong understanding of global market trends, consumer behavior, and fashion industry dynamics.
  • Proven track record of successfully managing product lines and driving process improvements.
  • Excellent project management, analytical, and organizational skills.
  • Exceptional communication and collaboration abilities.
  • Proficiency in product lifecycle management software and tools.
  • Decisive and resolute in decision-making, even in ambiguous situations.
  • Strategic thinker with a keen eye for fashion trends, exceptional project management skills, and a passion for delivering products, stories and technologies that uphold our brand values and standards. 
  • Ability to travel domestically and internationally as required.

Workplace Location

  • Location: This individual must reside within commuting distance from our Baltimore, Maryland office.
  • Return to Work Designation: Three (3) days week in-office, the remainder of work week remote. 


  • Relocation may be provided up to a specified amount


Base Compensation

$126,810.00 - $174,364.30 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being



Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Nearest Major Market: Baltimore