Sr. Lead, Strategic Projects

Date: Sep 5, 2022

Location: Baltimore, MD, US, 21230

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Sr Lead, Strategic Projects is an exciting and unique opportunity to help develop strategic vision and future for the Americas business unit at Under Armour. This role will use creativity, research, and structured thinking in this role: such as consumer research, competitive analysis, financial modeling, project management, and new collaborative tools and methodologies. The Sr Lead will collaborate and partner with key stakeholders across the organization in Merchandising, Marketing, Direct to Consumer, Wholesale to sharpen and ultimately help execute the Americas Strategy.

Essential Duties & Responsibilities

  • Partner with the Americas leadership team to develop long-range, integrated plan 
  • Drive critical decision making in alignment with corporate strategy and objectives
  • Collaborate cross-functionally to create a single, aligned UA strategic long-range plan
  • Perform research and provide recommendations to key strategic questions that sharpen our long-range plan 
  • Drive the framework development and analysis to answer these questions 
  • Lead and support specific strategy projects / initiatives that support long range plan including crafting strategic questions or challenges
  • Manage (and / or support) the execution of high priority strategic questions/ initiatives with Americas Leadership Team and transition them into the business
  • Plan, prepare content for executive meetings including Board of Directors, Executive Leadership Meetings, Quarterly Business Reviews, Town Halls 
  • Perform on-going analysis of our business performance including internal results and external market share 

Other Requirements

  • Return to Work Designation:  2 days in office, remaining days remote.
  • Travel:  IE- 5-10% of the year 
  • Program: Microsoft Powerpoint, Excel, Smartsheet, Miro 

Qualifications (Knowledge, Skills & Abilities)

  • Strong analytical skills
  • Skill in working with and influencing senior level leadership
  • Excellent presentation and slide building skill
  • Project management skills
  • Action oriented player who is comfortable driving projects independently, with senior guidance
  • Ability to facilitate relations between business units and departments
  • Work under pressure quickly, effectively and efficiently
  • Experience at working both independently and in a team-oriented, collaborative environment is essential
  • Can conform to shifting priorities, demands, and timelines through analytical and problem-solving capabilities

Education And / Or Experience

  • 10+ years required 
  • Ideal to have 1-2 years management consulting experience


  • Relocation may be provided up to a specified amount


At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.

Nearest Major Market: Baltimore