Sr. Manager, Marketing & Activations- Team Division & Grassroots

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Under Armour is seeking a smart, dynamic, self-motivated and passionate individual to join and grow with our fast-paced North America Team Division. The Sr. Manager, Marketing & Activations – Team Division role will set the marketing amd activation strategy for the Team division inclusive of approach and execution for Collegiate, Grassroots and High School partnerships. 
 

Your Impact

•    Manage all phases of the marketing activations for Team division across strategy, creative execution, asset management, NIL best practices, 
•    Oversee integrations from premiere partnerships to balance of market as it pertains to story telling and brand building efforts
•    Collaborate with VP of Team Division and internal partners in brand, social, PR,events marketing, merchandising and finance to elevate experiences for partners
•    Responsible for top tier Collegiate Partnership marketing plans including annual programming across sport moments, connectivity to brand priorities, content capture and social media activation
•    Manage Grassroot Circuit Programming to create consistent regional approach within UA Next from premiere events to National Circuit platforms across sport categories
•    Work in conjunction with brand creative, america’s wholesale shop team and Director of College to create elevated experiences within the collegiate bookstore businesses
•    Ownership of market execution for partnership value additions across influencer seeding, content capture, announcements, campus branding
•    Responsible for managing 1-2 direct reports within structure. 
 

Qualifications

•    Bachelors Degree.
•    10+ years’ experience in Sales working with regional or national accounts in sporting goods industry.  
•    Determination to help UA continue to be the industry leader. 
•    Excellent communication and presentation skills.
•    High-level skills with database/spreadsheet programs, SAP and MS Office.
 

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Return to Work Designation: 3 days week in-office, the remainder of work week remote. 
• Travel: 20%

Relocation

• No relocation provided

Base Compensation

 $131,309.00 - $180,550.70 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.