Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Sr. Channel Planner – FH Women’s is responsible for the planning & execution of distribution and promotional activities for Under Armour products for its channel. This role requires understanding of market dynamics, consumer behavior, and competitive landscapes to effectively allocate resources and maximize ROI. The Sr. Channel Planner will work with marketing, sales, and product teams to ensure alignment and drive business growth.

Your Impact

• Build bottom-up channel merchandise financial plans, ensuring alignment with broader regional goals.
• Run what/if scenarios to support decision-making and provide insights on potential channel performance outcomes.
• Track and test contingency pricing strategies, reporting results to leadership and making recommendations for adjustments.
• Develop weekly plans by price buckets (full price, promo, markdown) to ensure alignment with sales objectives.
• Collaborate with Regional Merchandise Financial Planning to ensure the reconciliation of topdown and bottom-up financial plans.
• Work closely with Regional Channel Merchandising to align the bottom-up plan with the
regional channel assortment strategy.
• Gather and present regional hind sighting data to support ongoing planning efforts.
• Work with the channel business team to ensure financial product inventory plans are in sync with business goals.
• Monitor financial performance against channel-specific targets, proposing adjustments when needed.
• Drive successful outcomes and alignment by collaborating with peers in the achievement of team goals

Qualifications

• Bachelor's degree with typically 4 years of relevant experience OR Master's degree with typically 3 years of relevant experience OR typically 8 years of relevant experience without degree
• 3+ years of experience in Sales or Merch Planning, Demand Planning and Allocation.
• Experience in the apparel or footwear industry is preferred.
• Experience in executing successful Retail/DTC Channel strategies.
• Understanding of channel planning, with exposure to scenario planning and long-range forecasting using financial plans & historical data.
• Ability to interpret data and assist in shaping business narratives (story telling), providing support for decision-making processes by contributing data-driven insights.
• Ability to work effectively with cross-functional teams and communicate key data findings to non-technical teams, with guidance, ensuring alignment with broader business goals
• Knowledgeable in financial concepts, such as revenue, costs, and profit margins, as well as how they relate to planning processes to drive decision making.
• Develop skills in identifying problems and working with predictive analytics tools to support basic refinement of recommendations.
• Strong communication skills with the ability to work within a team and support planning initiatives.
• Solid experience with data analysis & visualization tools for reporting and insights, with experience in Blue Yonder’s Planning module or similar planning tools. 

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week. 
• Travel: 5-10%

Relocation

• No relocation provided

Base Compensation

 $77,043.20 - $105,934.40 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.