Summer 2023 Intern, Marketing Rookie

Date: Sep 14, 2022

Location: Baltimore, MD, US, 21230 Portland, OR, US, 97201

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

As an Under Armour Rookie you’ll be given a hands-on, self-driven project that makes a real business impact. Throughout the 12 weeks you’ll work one-on-one with a mentor and have access to learning experiences, such as interactive Q&A sessions with our executives and professional development opportunities with our talent advisors. With our focus on cross-functional collaboration and global mindset, as a Rookie, you get to see how your work goes way beyond yourself.


Our program consists of remote, hybrid and in-office opportunities. 

Potential Placement Areas

Consumer Insights
Consumer Insights Rookies support the team in a wide variety of internally managed research projects (e.g. surveys, focus groups, ethnographies, mining databases) to provide findings and actionable insights. This opportunity might appeal to students with majors such as: Business, Statistics, Marketing, or Psychology.    

Marketing Rookies support the team in overseeing aspects of strategic planning towards future acquisitions, event planning and operations. They could be placed on Marketing teams such as Brand, Sports, Loyalty or Regional, or PR/Communications. This opportunity might appeal to students with majors such as: Marketing, Sports Management, Business Administration/Management, Business Analytics, Communications, Public Relations, or MBA’s. 

The Omnichannel Rookie will be joining a team that is focused on creating seamless, consistent and compelling omni experience across all customer facing channels(marketing, retail, digital, and wholesale). Our team works closely with the GTM team, creative, global retail and the regions. This opportunity might appeal to students with majors such as: Business, Digital, Media & Communications, Marketing who are action-oriented, displays excellent written, verbal, and leadership communication skills. 


To be eligible for our Rookie program, you must be expecting to graduate from an undergraduate or graduate program anytime between December 2023 and June 2024.

Hiring Process

Our resume review process will start immediately upon applying for this role. If our teams are interested in your experience, you will be invited to interview virtually with members of your potential team. You may have the ability to interview for multiple roles if the opportunity arises. Once virtual interviews are completed our recruiting team will extend offers or follow up with you directly on your status. 

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.

Nearest Major Market: Baltimore