Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Reporting to the General Manager LATAM, the primary responsibilities of the DTC Director are to lead the Retail & Ecommerce organization in Mexico and drive the operations of UA retail & online stores.  The mission is to further enhance our athlete in-store experience through leadership and direction to all of the stores to maximize revenues and meet future growth plans.  Consistent implementation of strategic initiatives and achievement of goals and objectives as defined by the five core accountabilities of Revenue Generation, Establishing the Stores Selling & Service Culture, Operational Excellence, Visual Merchandising and Building a great team.
 

Your Impact

•    DTC P&L ownership 
•    DTC yearly sales target.
•    Integration of LatAm strategy with overall Americas strategy in partnership with Americas DTC leaders. 
•    Retail expansion (3YP roll out plan) of both Brand Houses and Factory Houses.
•    Retail ops excellence with clear establishment of KPIs – Target setting and tracking.
•    Responsible for leading a team of Visual Merchandising, Store Operations, Store product allocation, EC Customer Service, EC Catalog & Content as well as Customer conversion.
•    Ecommerce lead to hyper-accelerate growth in this channel.
•    Operational metrics (business KPIs).
•    Performance in the other key priorities (Sales, Service, Teammate metrics)
•    Ownership of Omni channel initiatives (Endless Aisle, Ecom Exchanges, etc.)
•    Integration with key stakeholders.
•    Act as the liaison between the subject matter teams (AP, HR, and Allocation) and front line execution effectiveness.
 

Qualifications

•    Minimum of 12 years relevant experience

•    Experience in apparel and/or footwear industry highly preferred.
•    Proven leadership through talent development and business results.
•    Strong personnel management and retail operations knowledge, including inventory control, loss prevention, retail systems, merchandising, customer service and store budget preparation.  Proven experience in delivering results; strong 'retail math' knowledge and business acumen; thorough knowledge of retail KPIs (ADT, AUR, UPT, etc.), store P&L, schedule management, etc.
•    Strong Ecommerce knowledge, including understanding of UX, SEO & SEM strategies to drive traffic and conversion to an online store. 
•    Advanced computer skills - Microsoft office (Word, Excel, Access); knowledge of Retail POS systems, scheduling systems, etc. required.
•    Constant use of office equipment and mobile office devices (laptops, BB/PDA, etc.)
•    The successful candidate must be a dynamic leader, strategic thinker, and highly motivated.  He or she must have a strong ability to communicate and build effective cross-functional relationships. 
•    Strong knowledge of local marketplace relative to shopping malls, high-traffic locations, commercial streets and zones, etc. 
•    Ability to lead & influence cross-functional partners through strong and proven relationships
•    Ability to successfully lead a cross-functional pod
•    Ability to communicate product strategies verbally and in writing
•    Ability to coach & inspire their direct and extended Merchandising teammates
•    Consummate collaborator, effective communicator, consensus-builder and influencer
•    Strong analytical and conceptual skills
•    Proficient in Microsoft Office Suite 

Location

• Location: This individual must reside within commuting distance from our Mexico City office.
• Return to Work Designation: 3 days week in-office, the remainder of work week remote. 
• Travel: Significant Travel required: ~50% of time

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Relocation

• No relocation provided

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.