Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Sr. Manager, eCommerce is a key player of the MEXICO eComm team, will be accountable all ecommerce life cycle, ensuring that the traffic brought by acquisition channels is converting in the website through excellent navigation & site merchandising, following brand guidelines and standards, while keeping a commercial mindset to achieve financial targets and ensure a great customer journey experience. 

Your Impact

Responsible for execution and follow-up Ecomm strategy delivery insights and share them with the DTC business

· Responsible for driving customer conversion across all MEXICO website by developing strategies that resonates with the customer journey.

· Accountable for planning, developing and executing, on time in full, all brand and commercial campaigns according to sitemap calendar.

· Responsible for liaising with marketing teams to brief in Brand imagery and copy needs for on-site banners, grid page headers, digital experiences, and any other creative material that will appear on the storefront.

· Owns on-site merchandising & product categorization including navigation menus, home page and gender landing pages, grid pages including SIGs, DIGs, header & footer, etc., as well as all marketing elements across the online store to provide a premium consumer experience.

· Responsible for monitoring, improving and optimizing KPIs such as: Conversion Rate, AOV, UPT, Bounce Rate, Add to Cart Rate, etc.

· Accountable for creating, configuring & testing site promotions including PDP callouts and all needed content updates to make sure there is a frictionless consumer experience.

· Leads site improvements business cases, influencing global & local teams until final testing and deployment of approved initiatives.

· Responsible for merchandizing strategy across regional websites to ensure optimal user experience and reducing internal null searches to below 15%.

· Act as a team player with Retail , following suggestions and recommendations from acquisition, retention, operations & analytics teammates.

Qualifications

· Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or typically 12 years of relevant work experience without a degree.

· Experience in the life cycle eCommerce channel.

· Familiarity with Ecommerce platforms (SFCC preferred).

· Fluent in Spanish, English

· Experience working with multiple regions is a plus

Workplace Location

• Location: This individual must reside within commuting distance from our Mexico office.
• Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week. 

Relocation

• No relocation provided

Benefits & Perks

• Under Armour Merchandise Discounts
• Maternity and Parental Leave for eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.