Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

As the Brand Activation Sr. Professional, you will be a key player in executing and coordinating the brand’s seasonal campaigns and activations in Mexico. You’ll support the delivery of Under Armour’s 360 marketing initiatives—bringing our product stories and brand purpose to life across retail, events, digital, and partner channels.

This role is ideal for a high-energy executor who thrives in fast-paced environments, is detail-oriented, and passionate about sport and brand experience. You’ll collaborate closely with cross-functional teams and external agencies to ensure that every consumer touchpoint drives brand impact and performance.

Your Impact

Campaign & Activation Execution

• Support the implementation of seasonal 360 campaigns across physical and digital channels (retail, events, media, influencers, digital, PR).
• Own the execution calendar and manage timelines to ensure campaigns go live on time and in full.
• Coordinate with creative, media, and retail partners to deliver assets and toolkits with precision.
• Own the realtion with agencies, ensure they deliver on brand proposals and are aligned with Mexico Strategy and growth plans.

Events & Experiences

• Assist in planning and executing brand experiences, athlete appearances, and community-driven activations.
• Partner with agencies and vendors to manage logistics, production, and on-site execution.
• Ensure every brand activation reflects Under Armour’s DNA and connects meaningfully with our 16–24-year-old team sports consumer.

Project Management & Coordination

• Keep close relationship with extended Marketng team to secure we have one message/one brand across channels.
• Maintain clear project documentation, status updates, and recaps for ongoing activations.
• Track budgets and provide support in managing vendor invoices and expense reports.
• Work closely with the Sr. Brand Marketing Manager to ensure alignment across all brand marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–3 years of experience in marketing or brand activation, preferably in apparel, sports, or consumer goods.
• Experience supporting or executing retail campaigns, brand events, or integrated marketing programs.
• Strong organizational and time-management skills with the ability to manage multiple projects.
• Comfortable working with agencies and cross-functional teams.
• High attention to detail, proactive mindset, and sense of ownership.
• Fluent in Spanish; working proficiency in English.
• Passion for sports, culture, and performance-driven brands.

Workplace Location

• Location: This individual must reside within commuting distance from our Mexico office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. 

Relocation

• No relocation provided

Benefits & Perks

• Under Armour Merchandise Discounts
• Maternity and Parental Leave for eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.