Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

This role supports go-to-market strategies, manages regional asset creation and adaptation, oversees campaign content and creative alignment, and drives organic social media strategy. The position serves as a critical liaison between regional and global marketing teams, agencies, and internal stakeholders, ensuring operational efficiency, brand consistency, and timely execution of all marketing initiatives.

Your Impact

Drive Go-To-Market Strategies
Work in collaboration (provide brief/insights) with Regional and global Marketing Team regarding 18-month Mexico Marketing plan.
Provide operational support for all Mexico Brand marketing initiatives (including PR, Events and Sports Marketing) 
Collaborate with Mexico channel marketing to develop calendar to optimally “flight” retail marketing activities across the calendar year, through both UA retail channels and 3rd party channels online and offline. 
Lead Seeding Process for LATAM supporting our Go To Market strategies, aligning with the different marketing cross-functional areas and consolidating their needs. 
Establish Mexico cross-functional alignment through weekly meetings and other touchpoints with the team.

Regional Assets Adaptations and Creations:
Oversee marketing asset development, localization, and distribution for LATAM markets, ensuring consistency and efficiency.
Manage timelines, workflows, and approvals for key campaigns, product launches, and seasonal initiatives.
Optimize processes for asset sharing and collaboration across regional teams, external partners, and agencies.
Maintain and improve the LATAM marketing hub (SharePoint and OneDrive) for easy access to brand materials, guidelines, and execution files.
Responsible for the translation process of copy deck, assents videos and any marketing support element.
Collaborate as project manager for all LATAM Campaign Creation projects.

Content Management
Lead the creative review process, ensuring that all visuals, copy, and campaign materials align with Under Armour’s brand standards and resonate with LATAM audiences.
Support the development of regionally relevant content for LATAM’s key markets, adapting global assets when needed.
Manage the briefing process, ensuring marketing and creative teams receive clear, structured direction.

LATAM Social Media handles:
Lead organic social media strategy and content creation, ensuring its alignment to regional marketing objectives and brand strategy. 
Provide strategic direction and feedback to social media agencies, while empowering them to handle day-to-day execution, content planning, and coordination with markets.
Ensure that content strategy, engagement tactics, and campaign integrations are in place, while reviewing key deliverables to maintain brand consistency.
Guide performance improvements and optimizing workflows.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 5–7 years of experience in marketing operations, brand management, or integrated marketing roles, ideally within a regional (LATAM) or global organization.
• Experience working with cross-functional and cross-cultural teams, preferably within the consumer goods, apparel, or sports industry.
• Proven ability to manage complex marketing calendars, campaigns, and content across multiple markets.

Workplace Location

• Location: This individual must reside within commuting distance from our Mexico office.
• Work Schedule:This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week. 

Relocation

• No relocation provided

Benefits & Perks

• Under Armour Merchandise Discount
• Maternity and Parental Leave for eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.