Business Planning - Consumer Insights Intern - 2023 Rookie Program (Jul-Dec)

Date: Jun 3, 2023

Location: Kowloon Bay, HK

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.


The Consumer Insights Rookie (6 months internship) will have the opportunity to work in a truly consumer-centric MNC environment, learning how factual and scientific data/insights are used in strategic planning and decision-making. They will also work alongside first-class external research partners and be familiar with end-to-end research processes and management.


  • Support APAC Strategy and Business Planning department in consumer insights development. 
  • Work closely with Consumer Insights on consumer studies, in order to derive concrete, actionable business recommendation, including but not limited to tracking studies like brand, loyalty and NPS surveys. 
  • Provide desktop research & project management to APAC/China related consumer insights projects. Help to build up APAC intelligence library on key market, consumer, product trends for our sportswear market. 
  • Facilitate information & data gathering, project coordination and management to ensure quality and on-time deliverables.  


  • Undergraduate / postgraduate, major in business, marketing, statistics, social science, psychology or other related background
  • Attention to detail, comfortable with data. Familiar with advanced Excel functions, software like Power BI, Qualtrics, SPSS would be advantageous.
  • Curious, truly interested in consumer behavioral understanding.
  • A self-starter who can work independently, proactive to reach out to different counterparts/team leaders to ask questions under matrix organization structure
  • Fluent in English and Chinese (verbal and written). A good understanding on China market and digital/social platforms is preferable.


  • Internship period: Jul 2023 – Dec 2023, Part-time internship of 3-4 days per week during the semester.
  • Hiring Process: 1. CV Submission, 2. Video Submission Request, 3. Interview with Recruiter 4. Interview with Hiring Manager
  • Offer timeline: End May 2023 to early Jun 2023

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.