Sr. Lead, Channel Merchandising

Date: Jul 10, 2024

Location: Pittsburgh, PA, US, 15275

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Sr. Channel Merchant – (Sporting Goods) owns the development of comprehensive merchandising strategies tailored to the respective channel business. 

This role has a strategic emphasis on wholesale channels, particularly in cultivating growth among key accounts. You'll play a pivotal role in advancing Under Armour's presence through targeted merchandising strategies tailored to wholesale partners.

This Sr. Merchant serves as an expert in the specific categories within the region. This includes creating line plans to meet consumer and account needs while ensuring alignment with financial goals and growth opportunities. The Sr. Merchant works cross-functionally throughout UA to inspire a collaborative and supportive operating environment and be a consensus-builder who drives results.

Your Impact

•    Contribute to the development of a comprehensive long-term merchandising strategy for respective channel business.  
•    Develop and establish line plans that meet channel requirements and align with financial targets and regional growth opportunities. 
•    Drive SKU productivity and efficiency improvements across the respective channel business. 
•    Manage marketplace operations by implementing segmentation and exclusivity strategies aligned with channel and business objectives. 
•    Collaborate with Regional Merchandising and Product Teams to identify new growth opportunities and revenue streams. 
•    Support Go-to-Market initiatives in partnership with Marketing and Visual Merchandising, including seasonal storytelling, investment priorities, and product launches.
•    Conduct post-mortem analysis to track market shifts and evaluate performance metrics, enabling agile responses to business trends.
•    Present channel business results at cross-functional meetings, fostering consensus and relationships with key partners.
•    Contribute to driving merchandising excellence within UA through individual contributions and collaboration with internal teams.


•    Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree.
•    Demonstrated track record of leadership in merchandising, sales or buying and business growth.
•    Proven ability to develop profitable merchandising strategies and collaborate effectively across internal teams.
•    Strong leadership and mentorship skills, fostering a collaborative environment that drives outstanding results.
•    Decisive and resolute in decision-making, even in ambiguous situations.


Workplace Location

  • Location: This individual must reside within commuting distance from our Pittsburgh office.
  • Return to Work Designation: 3 days week in-office, the remainder of work week remote. 


  • No relocation provided


Base Compensation


 $126,810.00 - $174,364.30 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks


  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being


Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Nearest Major Market: Pittsburgh