Lead, Brand Partnerships

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Lead of Brand Partnerships will drive merchandising and creative excellence for Under Armour’s energy launches and Brand partnerships with the DTC channel and with elevated wholesale accounts. This position will ensure that the concepts for this distribution align with a global vision and are curated to connect to the local EMEA consumer. They will provide vision and support to cross-functional partners to fuel Under Armour’s connection to sports culture. The individual will also be responsible for managing the relationships that ensure the success of the integrated plans and final execution in the market.

This role will report directly to the Head of EMEA Merchandising have a dotted line into the Head of Marketing for the EMEA region. 

The ideal candidate will be a strong collaborator who can articulate the vision and story around concepts to drive and inspire an elevated execution for the consumer. The individual will have contagious energy and possess an entrepreneurial spirit. The individual would have a network in Paris or London and experience in merchandising, brand partnerships, retail, or product management positions in the EMEA region.
 

Your Impact

• Unlock opportunities in elevated wholesale accounts (boutiques, tier 1 accounts, pop-ups, special projects). Support assortment builds, storytelling at retail, and sell ins for top tier accounts.
• Manage relationships with distribution that has a disproportionate influence on the broader market.
• Drive EMEA Brand storytelling opportunities. Work in close collaboration with Commercial and Marketing to build assortments that are elevated and build a connection with the consumer.
• Develop connections with Global UA teammates. Partner across multiple functions including product, sales, marketing, visual merchandising, and planning to help shape the global strategy and optimize the go-to-market process.
• Regionalize Global Brand collaborations. This role is responsible for ensuring regional activations for Global Brand collaborations are properly planned, executed, and relevant for the EMEA consumer.
• Drive progression and improvement. Evaluate KPI’s and summarize key learnings and insights that can be applied in future. Support the development in guidelines & tools with the marketing team to streamline processes.

Qualifications

• Teamwork. Contributes to building a positive team spirit. Prioritizes team success. Supports everyone’s efforts to succeed.
• Strong interpersonal skills and the ability to communicate effectively, written and verbal.
• A strong interest in sports and fitness which will translate into authenticity and company connection.
• Strong time management skills and ability to work under pressure with multiple deadlines.
• Knowledge of European Markets with specific focus on Northern Europe ideally attained through living/working in Europe.
• Ability to work in an international environment with a clear understanding of cultural differences.
• Proven quantitative capabilities to assess data, identify trends, and define actions to drive results.
• Ability to self-start and deliver results in a fast-paced environment.
• Ability to establish an independent view while effectively collaborating in decision-making forums.
• Strong PowerPoint and Excel skills.
• Fluent in English.
• University degree
• 6-8 years of global merchandising and/or product management experience, primarily gained in non-US markets, preferably within the sports apparel, footwear or accessory industry

Workplace Location

• Location: London, UK
• Return to Work Designation: Fully remote (home office) 
• Travel: 20% of the year

Relocation

• No relocation provided

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts, and resources- We offer teammates across the country programs to promote physical activity and overall well-being. 
• 40 hour working week
• Hybrid work, a minimum of 2 days in the office
• 25 days holiday (plus bank holidays)
• Vitality Health Care Scheme
• Pension
• Company Car or car allowance
• A chance to build a career with a fast paced, high growth brand 

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.