Sr. Professional, Channel Marketing JD - UK (Remote)

Date: Mar 26, 2024

Location: Remote, UK, GB

Company: Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.


Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Under Armour is looking for a Sr. Professional Channel Marketing to service the JD Sports account. The position reports to the Channel Marketing Manager.
The ideal candidate will have a strong proven record of implementing effective omni channel retail marketing programs for a sports or lifestyle brand. Therefore he/she has to have a precise understanding of how to build and execute multichannel marketing campaigns in a retail environment. The role of the channel marketing professional will be integral in delivering on brand, innovative and inspiring retail executions to elevate Under Armour's retail experience in both an online and in-store environment. 
The teammate will be expected to bring new ideas to the table with regards to campaigns and input into creative briefs. The position will be tasked with assisting in the execution of major brand initiatives and account marketing initiatives specifically designed to attract, engage, & drive sell through. The teammate will be expected to build plans that enhance Under Armour brand equity whilst delivering upon the specific needs of the JD retail environment.  

Your Impact

  • Collaborate on creative & powerful account activation plans via JD in-store & online channels.
  • Plan and drive seasonal brand activation/comms in line with the brand & account strategy.
  • Drive the channel marketing plans, with a specific focus on events, influencers, social media and online channels.
  • Assist with the briefing of the creative & event agencies ensuring all work created is in line with global guidelines.
  • Support with the creation of bespoke content in line with the account marketing plans & strategy.
  • Work with the commercial team to assist in account presentations and seasonal sell in activity of brand activity and account marketing support.
  • Report on/ measure the contribution of all account marketing activities to establish ROI.
  • Manage outside agency and vendor relationships related to execution of account marketing plans.


  • Bachelor's or Master’s degree in Business Administration, Marketing, or related field.
  • 3-4 years of experience, proven track record in omnichannel marketing, ideally with sporting goods / lifestyle brands. 
  • Events experience is beneficial
  • Proven global citizen through travel and diversity of experiences.
  • Prior experience working for an international brand with a strong, premium, and distinct culture.
  • Proven fluent communication skills in coordinating international agencies/vendors.
  • Strong interpersonal skills and ability to communicate effectively with team members across all internal departments.
  • Ability to develop and maintain solid relationships with 3rd party strategic account teams.
  • Strong understanding of the cross functional marketing communications mix.
  • Solid understanding of digital marketing principles and methodologies.
  • Superior written and verbal communication skills and strong knowledge of current online retail landscape.  
  • Excellent project management skills.
  • Ability to prioritize and work under pressure with multiple deadlines.
  • Highly organized and detail oriented.
  • Strong presentation skills. Both verbal and written.
  • Team player with a passion for sports and-or fashion and have the desire to cross the line in first place delivering executional excellence. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues; highly effective in a matrix environment.
  • Action Oriented, "Can Do" and "does do" attitude; authentically engaged with people and situations.
  • Accountable, commits to stretch goals and delivers; holds self to highest performance standards.
  • “Gets” Under Armour, passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand.

Workplace Location

  • Location: UK (Remote - with regular travel to the Manchester area)
  • Return to Work Designation: Fully remote 
  • Travel: Willing to regularly travel throughout the market when needed and to EMEA HQ.


  • No relocation provided



Benefits & Perks

  • Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
  • Under Armour Merchandise Discounts
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being. 
  • 40 hour working week
  • Fully remote – work from home
  • 25 working days holiday + Bank holidays
  • 40 hours / 5 days per calendar year of paid Voluntary time off (VTO)
  • Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and well being etc.
  • Local Language course when moving from abroad

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.