Sr. Integrated Creative Lead - Americas

Date: Nov 25, 2022

Location: Baltimore, MD, US, 21230

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Sr. Integrated Creative Lead for The Americas will drive creative excellence for the region through brand consistency from Global to Region through visual, tonal, and content creation. This role will work closely with multiple stakeholders from marketing and creative leadership to operational and production partners streamlining creative development and ensures the brand vision executes successfully. This role will partner with both global and regional creative teams to create regional extensions of global campaigns while directing regional partners in both content development and content production to elevate the brand in our DTC, wholesale, and OMNI (retail, email, social, comms etc.) experiences. The Sr. Integrated Creative Lead understands how to create and fully integrate campaign(s) throughout OMNI channels. Specializes in building world class, integrated creative solutions that meet consumer touch points across geographies, cultures, and channels.

Essential Duties & Responsibilities

  • Responsibility over Brand and Seasonal Creative in our DTC, wholesale and OMNI channels for the region
  • Utilize regional and global data to elevate consumer experiences through art and copy
  • Collaborate with global creative/marketing/ops teams to ensure regional creative/marketing/ops alignment
  • Design with versatility and constantly seek new and innovative ways to elevate consumer experience
  • Work collaboratively with the Creative Director, agency partners, external resources, copy, category partners to produce brand relevant designs and consumer experiences that reflect and elevate brand’s DNA and standards.
  • Influence regional teams on brand excellence and current/future design trends

Qualifications (Knowledge, Skills & Abilities)

  • Integrate creative that is unique per channel throughout consumer journey
  • Presentation/Communication skills
  • Thoughtful and considerate leadership skills
  • Leads by example
  • Knowledge of OMNI journey
  • Ability to lead team/projects/photoshoots
  • Presentation/Communication style: Clear, Concise, and Thoughtful. Ability to present new insights to small or large groups.
  • Creatively leads and oversees work to ensure alignment throughout consumer journey
  • Experience working and communicating directly with Regional Marketing partners
  • Master of Adobe Creative Suite
  • Proficient in Keynote, PPT, or related presentation platform

Education And / Or Experience

  • BFA in graphic design, visual communications, or another relevant field
  • At least 7-10 years of relevant Graphic Design or Art Direction experience
  • 7+ years in agency/in-house creative team
  • Minimum of 3-5 years of experience leading a design team

Other Requirements

  • Location: This individual must reside within commuting distance from our Baltimore Headquarters.
  • Return To Work Designation: 2 days a week in-office, the remainder of work week remote.
  • Travel: Ability to travel to local DTC / wholesale stores, Photoshoot travel, Market Travel, Agency Travel


  • Relocation may be provided up to a certain amount

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.

Nearest Major Market: Baltimore