Sr. Manager, SEO

Date: Sep 24, 2022

Location: Remote, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

Under Armour is searching for a Senior Manager, Global SEO that will develop and drive the SEO strategy for UA’s digital commerce experience. In this role you will leverage your technical SEO experience, analytical skills, and cross functional collaboration to create a roadmap that unlocks capabilities for regional SEO teams to drive organic growth while implementing best practices (tools/processes) to monitor the health of our SEO capabilities. 

Essential Duties & Responsibilities

  • The Senior Manager, Global SEO owns the prioritization and roadmap for Global SEO capabilities as part of the global ecommerce platform on Salesforce Commerce Cloud.
  • You will partner closely with regional SEO leaders to identify platform opportunities that will enable regional growth with an eye towards delivering these enhancements at global scale.
  • Collaborate with product team members to highlight SEO requirements within product feature roadmap to protect SEO investment.
  • Leverage data to assess opportunities, prioritize the roadmap and track the impact of improvements across regions to measure results.
  • Understand the competitive space better than anyone else, focusing on industry trends and SEO best practices. Share learnings across regions to create standards and best practices in tools usage across teams.
  • Partner with regional teams to establish shared KPIs for measuring SEO performance
  • Track and measure technical SEO health on the platform through auditing and reporting to uncover site issues. 
  • Build a great team through clear goal definition, expectation setting, and mentorship so maximize teammate potential.
  • Know when to communicate what to whom. Bring teammates to the table at the right time and ensure effective flow of information across the team

Qualifications (Knowledge, Skills & Abilities)

  • Experienced in utilizing a variety of SEO tools (Botify, Screaming Frog) to answer complex questions and promote new opportunities through data driven insights.
  • Proven experience managing teams, professionally developing direct reports, and coaching to drive high performance.
  • Deep understanding of SEO best practices, search engine ranking factors, page speed benchmarking, and technical SEO (ie. XML sitemaps, URL redirects, canonicalization, etc)
  • Experienced in creating shared goals and KPIs between teams to measure performance and drive consistency in information.
  • Demonstrated ability to communicate complex topics to multiple levels of the organization to drive action. Proactively seeks out opportunities to share insights and learnings to teams to drive awareness and expand opportunities. 
  • Exceptional collaborator that strives to build partnerships with cross functional teams and negotiates to deliver the best result for UA in alignment with goals.

Education And / Or Experience

  • Minimum 5-7+ years in technical SEO roles leading teams (E-Commerce experience preferred, Global experience a plus)
  • Excellent analytical and problem-solving skills with a passion for tackling complex issues. Proven ability to find answers to business questions via hands-on exploration of data and research.
  • Advanced understanding of SEO methodologies and standards
  • Ability to multitask and prioritize multiple concurrent initiatives while achieving deadlines
  • Exceptional ability to build cross functional relationships with technical and non-technical teams to achieve results. 
  • Skilled at creating engaging and well thought out presentations on variety of topics.
  • Passionate about making all athletes better around the world.

Other Requirements

  • Travel: IE- 1-2 times per quarter
  • Bachelor's degree in technology, computer science, math, or related discipline. (MBA Preferred)
  • You have experience working with remote agencies, teammates, and customers in other countries.​
  • You are skilled at multi-tasking, prioritizing your work and problem solving.​
  • You are diligent in documenting and standardizing your work.
  • You have experience working with Agile tools such as Jira, collaboration tools like Confluence and Roadmunk.
  • Return to Work Designation: Fully Remote


  • No relocation provided Fully Remote

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.

Nearest Major Market: Eugene