Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Senior Manager, E-commerce leads strategy and execution across online sales channels. This role drives e-commerce strategy, KPI analysis, and sales performance across UA.COM and marketplaces (Coupang, Naver, etc.), ensuring revenue growth and brand presence. The candidate will optimize performance and enhance customer experience through collaboration with brand marketing, digital marketing, and retail teams. By working closely with retail, Merchandising, Planning, and Marketing, he/she will develop omnichannel strategies to strengthen online to offline integration. A visionary leader, he/she will leverage data-driven insights and digital innovation to accelerate business growth.

Your Impact

• Owns the strategic direction of a portfolio of products and services and is responsible for setting the long-term vision, strategy and roadmap and omni- channel connectedness for those products and services. 
• Lead cross functional, multi-disciplinary teams to deliver complex features/functionality and strategic capabilities (engineering, design, project management, CX, consumer insights, testing)
• Work with the Consumer Experience and Insights teams to identify consumer needs to build features/functionality that increase engagement to drive brand love, sales and make focused performers better.  In addition, must fully understand competitive space as an input into the product vision/strategy.
• Develop and execute APAC/global e-commerce strategies to meet sales and targets.
• Own commercial planning: pricing, promotions, product launches, segmentation, digital content, and marketplace growth.
• Work closely with marketing, IT, logistics, product, and customer service to align priorities and drive campaigns.
• Manage external partners including platform vendors, agencies and fulfillment providers.
• Lead or mentor e-commerce team members; interface with APAC/global stakeholders for strategy alignment.
• Present performance insights and recommendations to senior leadership; drive alignment on investment and strategy.

Qualifications

• Demonstrated understanding of full-funnel digital commerce strategies, with the ability to develop and implement cohesive marketing plans across all stages of the customer journey, from awareness to loyalty
• Ability to drive revenue growth through strategic sales initiatives and leadership, aligning e-commerce strategies with broader sales goals and customer needs         
• Strong communication and stakeholder management skills, with the ability to present strategies and insights to senior leadership
• Familiarity with e-commerce platforms, CRM systems, and digital marketing tools (Salesforce SAP, CDP, or similar)
• Proven leadership experience managing cross-functional teams, including direct reports and stakeholders across marketing, retail, planning, IT, and supply chain
• Expertise in A/B testing methodologies and statistical analysis for continuous optimization
• Strong understanding of technical terms related to e-commerce, marketing, and IT
• Extensive experience in managing e-commerce system integration projects, including ERP, OMS, WMS
  
  EDUCATION AND/OR EXPERIENCE
• Bachelor’s degree in business, Economics, Statistics, or related field
• 10+ years of experience in e-commerce, with a least 3 years in a managerial role
• Proficient in English, with the ability to communicate fluently in both written and spoken forms
• Advanced proficiency in Salesforce, Tableau, SAP, Adobe Analytics, Google Ads.

Workplace Location

• Location: This individual must reside within commuting distance from our Seoul office.
• Work Schedule: 4 days per week in office. 

Relocation

No relocation provided

Base Compensation

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Maternity and Parental Leave for eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.