Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

This role leads the overall business growth of Under Armour Korea ’ s official brand site (UA.COM), ensuring that it delivers strong sales performance while reflecting the UA brand’s premium positioning. The position requires strategic planning, cross-functional collaboration, and a deep understanding of eCommerce, membership, and digital marketing. It plays a key role in aligning business goals with consumer needs across all digital touchpoints.

Your Impact

ESSENTIAL DUTIES & RESPONSIBILITIES

• Achieve sales revenue growth by overseeing end-to-end brand site management
• Develop robust business strategies that drive UA.COM member acquisition.
• Advanced capability to balance UA brand value with sales promotion initiatives.
• Utilize retention initiatives for UA.COM member to drive segmented & personalized engagement
• Identify market trends, competitor strategies and apply insights to drive strategic business impact.
• Understand digital platform integration to lead IT or digital transformation projects effectively.
• Plan and optimize UI/UX journeys to reinforce brand site experience.
• Collaborate across departments, leveraging deep insights into the brand ecosystem and departmental functions for aligned execution.

Qualifications

• Experience with eCommerce platforms such as Salesforce, Magento and so on.
• Proven track record of driving online sales and membership growth in a DTC environment.
• Strategic thinking skill with ability to turn market & consumer insights into business execution.
• Knowledge of omnichannel or brand O2O experiences.
• Strong problem-solving skills and ability to drive cross-functional alignment.
• Strategic communication skills to influence stakeholders and drive cross-functional alignment
• Fluent in English, with strong verbal and written communication skills for effective regional and global collaboration.

Education and/ or Experience

• Bachelor’s degree in business, Marketing, Economy, Computer Science or a related field is a plus
• 5+ years of experience in eCommerce or digital business, preferably within a consumer brand.
• Experience in managing teams with strong leadership, coaching and communication skills.
• Proficient in Adobe/Google Analytics to extract insight and apply to business performance.
• Understanding of SAP ERP systems and eCommerce platforms for seamless business data flow.
• Experience in global or premium brand environments preferred.
• Leadership/Managerial experience required (if applicable)

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.