2023 Summer Internship, Consumer Acquisition Rookie

Date: Mar 16, 2023

Location: Singapore, Singapore, SG, 38987

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The regional Consumer Acquisition Specialist (6 months internship) will support the Customer Relationship Management (CRM) team with UA Rewards Program to increase member and consumer engagement. He/She is responsible to manage and optimize the consumer acquisition journey through multiple touchpoints.

Areas Of Learning & Responsibilities

  • Understand end-to-end omni-channel (retail and ecommerce) members’ on-boarding experience.
  • Manage and optimize consumer acquisition journey including membership enrollment touchpoints, incentives, etc
  • Support CRM communication plan and priorities across South Asia Pacific.
  • Proactively keep ahead on timelines, deliverables, and communications to ensure on-time and high-quality delivery.
  • Design and test strategies that deliver better acquisition to ensure reaching the business objectives.
  • Take ownership of acquisition activations KPIs, oversee data analysis and share regular reporting for all stakeholders across South Asia Pacific.

What exposures will you gain by the end of the internship?

  • Exposure to the foundation of CRM
  • Ability to understand and gain hands-on experience to support CRM Operations and consumer acquisition. 
  • How to communicate across a diverse organisation with many different cultures, geographies and preferences

Who are we looking for?

  • Has a strong interest in CRM/ Marketing & Sports/Fitness
  • Bachelor’s degree in marketing, business or related field preferred
  • A keen learner who is creative & detail-oriented, resourceful & driven
  • Understands the need for ownership and possesses a sense of urgency
  • Able to work with a team/independently where needed
  • Willing to listen, include, and respect the beliefs of teammates
  • Proficiency in Microsoft Office suite

Application process

  • Internship period: May 2023 – Dec 2023 (prefer Rookie that can commit till year-end)
  • Virtual interview with a recruiter and Hiring Managers
  • Offer timeline: Mar/Apr 2023

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.