Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

As the Customer Relationship Management & Loyalty Marketing Professional, you’ll be the driving force behind our direct-to-consumer and loyalty marketing initiatives across SAPAC. Your mission? To create, execute, and optimize compelling campaigns that resonate with our target audience. If you’re a strategic thinker with a flair for creativity, this role is tailor-made for you.

Your Impact

Marketing Automation Campaigns:

• Design and implement automated marketing workflows leveraging CRM tools to drive efficiency and personalization at scale.
• Develop targeted nurture journeys, including triggered email sequences and behavior-based communications.
• Optimize segmentation strategies, A/B testing protocols, and lead scoring models to improve campaign performance.
• Monitor campaign performance metrics and continuously iterate based on data-driven insights and learnings.

User/Customer Journey Mapping:

• Collaborate with cross-functional teams to map out the end-to-end omni-channel user journey, identifying moments of influence for joint planning for maximum business impact.
• Use journey analytics to enhance campaign effectiveness and personalize interactions.
• Ensure seamless transitions across channels (web, mobile, social, email) for a cohesive experience.
• Use analytics to identify and recommend path-to-purchase journeys with continued refinement of content timing and frequency across the full customer lifecycle.

Digital Production and Content Management:

• Support the manager in digital production of creatives and content management across multiple digital platforms for CRM initiatives, where required, in partnership with the brand teams, and operations for Under Armour eCommerce sites across South APAC.

Localization and Engagement:

• Support localization efforts for product launches, local languages, and CRM calendar.
• Drive member and consumer engagement through email marketing, mobile app interactions, and local platforms (e.g., WhatsApp).
• Utilize performance marketing insights and campaign data analysis to optimize engagement and campaign effectiveness.

Analytics & Insights Integration

• Own CRM campaign dashboards and work with analytics teams to deliver clear, actionable reporting.
• Translate complex data into clear insights to guide future creative and campaign briefs.
• Proactively identify CRM growth opportunities from data patterns (e.g., underperforming lifecycle stages, lapsed high-LTV segments).

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 1-2 years relevant experience in Marketing, CRM, eCommerce or Digital Operations environment
• Proven experience in campaign management, loyalty marketing, and digital operations.
• Familiarity with performance metrics and data-driven decision-making.
• Excellent communication skills and ability to collaborate across teams.
• Passion for enhancing customer experiences. Comfortable thinking and operating with a customer-centric approach.
• Understand industry best practices for DTC communication, segmentation, and testing.
• Translate data into actionable insights.
• Strong analytical skills for data reviews.
• Working knowledge of email marketing and marketing automation tools (Salesforce Marketing Cloud experience is a plus).
• Familiarity with CRM mar-tech and analytics tools (Marketing Campaign Automation, Adobe Analytics, Google Analytics)
• Detail-oriented with a flair for marketing communications.
• Passion for sports and building the Under Armour brand.

Relocation

• No relocation provided

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.