This professional role is responsible for developing a tops-down seasonal financial target and a bottoms-up sales plan for a designated account group. The sales planner will leverage collaborative cross-functional relationships to enable the Account Pod to meet quarterly sales objectives, ensure GTM strategies come to life in the market, and improve the retailer’s UA scorecard.
Account Financial Planning
Partner with Sales, Merch & Finance to develop Financial Targets by Category for assigned Account Group that support the long-term strategic growth plan for the Region
Utilize Sales Plan to identify opportunities and risks to the Financial Target at monthly Channel Reviews
Communicate potential target adjustment opportunities as they arise
Pre-Season & In Season Planning
Set & track performance against SKU Targets for Account-level assortment that yields productivity while still offering Segmentation in the market
Leverage Regional Merch partner to gain strong command of seasonal product strategies, big stories, distribution segmentation, etc.
Build and maintain Account Group-Level Sales Plans that substantiate financial targets
Support Sales in successful conversion of plan-to-bookings through sell-in process
Drive stabilization of the Sales Plan from pass to pass, and reconcile Sales Plans to Customer Bookings
Consults with Wholesale Sales & Merchandising partners to develop pre-season and in-season strategies to include merchandise assortments, segmentation, promotions, markdowns, and returns to optimize business results.