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Digital Copywriter

128171 Baltimore, Maryland
03/03/2020 Marketing
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Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!

The Digital Copywriter role is responsible for creating copy with a mobile priority. Content will include interface copy, transactional e-mails, product collateral, tech stories, and regionally led products and product stories. The Digital Copywriter will partner closely with the Brand Copy team to assess, refine and evolve the content needs of programs already in flight. Role will fill the current copy creation gap for mobile and digitally supported copy.

  • Create digital copy and communications with a mobile first approach.
  • Assess, refine and evolve content needs of programs already in flight.
  • Collaborate with UX designer and product developers on layouts, wireframes, and copy placement
  • Create and conceptualize forward-thinking ideas and ways to express the UA brand digitally.
  • Create and Manage the content calendar for Digital Copy initiatives.
  • Create relevant documentation for content strategies and user flows.
  • Oversee production of content with internal teams and external vendors.

Digital Copywriter role is responsible for owning the direction, process, and creation of mobile first copy. Role would manage the content copy calendar supporting all digital initiatives and partner with Brand Design teams to ensure accurate creation and regional coverage.

This role will partner with the Brand Copy team to help define and set digital copy requirements. The Digital Copywriter will also interface with cross functional partners such as, Brand Design, eCommerce Development, Connected Fitness, and UI/UX design.

Role will educate other teams and regions on digital copy requirements and process changes, as needed.

This role will primarily deal with situations reflecting shared interests.

  • An ability to weigh in on design decisions with an understanding of strategic goals—a knack for making sure the work looks amazing and has content to match
  • Strong organization and communication skills
  •   Experience working with multiple stakeholder groups
  • Have worked agency side for major brands or experience with retail/e-commerce
  • Support a test-and-learn environment by creating messaging that can be A/B tested for efficacy and impact
  • Microsoft Office and Mac platform proficiency
  • Samples of work submitted with your resume [Examples: Digital/print ads, implemented campaign, email marketing, direct mail, POP, online content/Ecommerce site reference (URLs)]—portfolio should showcase more than blog posts or social posts

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

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