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Director, Global Sports Marketing

126921 Baltimore, Maryland
01/17/2020 Marketing
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Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!

Summary

Under Armour is in need of a dynamic a strategic thinker, who will set strategy in partnership with SVP, of Sports marketing to drive, develop and ensure execution of Under Armour’s global asset management strategy - encompassing acquisition, retention, measurement and ROI to drive value and acceptable returns. This position will also collaborate with legal, finance and senior leadership on global asset opportunities, including due diligence efforts and investment assessments. This person will work with closely with cross-functional leadership, specifically the Regional marketing teams.

Responsibilities:

  • Contribute to key strategic initiatives for Sport Asset Management; responsibilities may include program management, consumer insights, problem solving, and analytical support
  • Lead and set strategy for the Sports Marketing Asset Management Investment Process, across several initiatives including Athlete portfolio, Team and league partnerships.
  • Actively identify new areas of opportunity that drive global scalability; work with team to prepare written analysis and recommendations regarding acquisition strategies and overall portfolio benefits
  • Provide pre-acquisition input and assistance throughout acquisition due diligence process, including review of financial and operational assumptions, and develop model for full life cycle financial analysis for each asset from acquisition - identifying most advantageous strategy for utilization
  • Develop and implement a methodology to assess and rank performance of each investment to drive investment and/or disposition decision making
  • Lead coordination of post-acquisition activities and integration of asset into Under Armour’s sport asset global portfolio
  • Monitor portfolio performance
  • Refresh, develop and maintain a network of industry relationships to stay current on regional and local market trends.
  • Lead strategy and efforts for partnership negotiations
  • Work closely with senior leadership – inclusive of Regional Market leadership and SVP of Sports Marketing in additional to strong partnership with Finance and Legal
  • This role is accountable to clear direction, management of the process, providing feedback and measuring performance.  This role is a leadership role with coaching, training and guidance.

What do you need?

  • GET IT DONE – ACCOUNTABILITY Takes responsibility and ownership for own tasks, decisions and outcomes. Deliver consistent results and hits deadlines within the scope of the role.
  • FIND A BETTER WAY – CREATIVITY & INNOVATION   Demonstrates curiosity by asking questions about current practices and suggesting potential changes. Generates new ideas in team settings.
  • WIN TOGETHER – COLLABORATION Acknowledges own role and how it contributes to the common goals of the team. Builds trusting relationships with teammates and works with others in alignment with team goals.
  • THINK GLOBALLY – GLOBAL PERSPECTIVE Demonstrates understanding of local cultural practices. Displays interest in and appreciation for global perspectives. May apply cultural understanding to support other teammates in global business interactions.
  • MAKE THE RIGHT CALL – INTEGRITY AND ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.

Qualifications:

  • Strong strategic thinking and end-to-end problem-solving skills, including an ability to structure problems, execute analysis, and communicate findings
  • Strong leadership capabilities
  • Ability to balance multiple demands and thrive in a project-based, collaborative team environment
  • Ability to apply fundamental consumer insights into action
  • Strong executive presence, business judgement, and maturity
  • Ability to build positive relationships across Asset Management and key business partners
  • Deep interest in and knowledge of the Sports industry
  • Excellent written and verbal communication skills
  • Advanced skills in Microsoft PowerPoint and Excel
  • Global experience a must
  • 7-10 years of relevant Sports Marketing experience in fast-paced, product-oriented, consumer-driven company.  
  • BS Required

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

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