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Under Armour Careers


Sr. Director, 3rd Party Ecommerce

120411 Baltimore, Maryland
01/09/2019 Wholesale
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Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!


In this role, you will lead a large, cross-functional team to develop and execute the strategy for North America third party e-commerce, a strategic growth business at Under Armour. This includes the management of global relationships (as appropriate), aligned to Under Armour’s global account management policies. 

Ultimately, you own delivering the top and bottom line results of the business, adjusting strategy when appropriate based on our company vision and mission, executing / providing oversight on various in-flight initiatives, and creating new strategies / processes to support platform growth and overall operational effectiveness.

Essential Duties and Responsibilities of the Sr. Director, Third Party Ecommerce include the following (note that other duties may be assigned):

Set Strategy:

You will need to evaluate the competitive landscape and marketplace dynamics to develop a strategy to enable the mid-to-long term growth of Under Armour in the strategic third party ecommerce channel in North America. This includes developing a 3-5 year financial outlook (full P&L), determining the strategic areas of focus to support the achievement of the plan across a range of timeframes (e.g., quarterly, annually, 3YP), and taking an iterative approach to strategic planning grounded in best available internal and external information.

Allocate Resources & Deliver the Plan:

You will be responsible for the effective allocation of resources across marketing, product, trade spend and Under Armour personnel to support Under Armour’s business objectives in the channel.  Delivering the top and bottom line plan will depend significantly on this individual’s ability to determine the appropriate resource allocation and influence across the organization, given Under Armour’s matrixed structure. As a result, the ability to present a well-articulated plan and communicate to a broad group of stakeholders is paramount.

Develop the Team:

At Under Armour, we believe that building a great team is one of the most important elements of each senior executive’s mandate.  In the role of general manager, you will be expected to provide feedback and direction to each of your direct (including individual development plans) and dotted-line reports, as well as contribute to the development, more broadly, of the larger Under Amour team.  Our stated corporate mission is “Under Armour Makes You Better” – we expect you to commit to making Under Armour and the Under Armour team better.

Skills, personality competencies, and educational/ work experience of the General Manager, Third Party Ecommerce include:


  • Strategic thinking
  • Comfort in managing complexity
  • Track record of effective management of large teams
  • Ability to work well in a highly matrixed environment
  • Works under pressure quickly, effectively and efficiently


  • Tenacious, Focused on Results
  • Influential
  • Analytical, Detail / Data Driven
  • Action-oriented
  • Team focused, Humble & Hungry

Education and/or Experience 

  • B.A required, MBA or other graduate degree a plus
  • Responsibility for team of 10+ and P&L ownership ($XXXM+)
  • Significant Ecommerce selling experience (wholesale model, on market-leading platforms preferred)

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

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