Skip Navigation

Under Armour Careers


SEO Data & Analytics Lead

130790 Baltimore, Maryland
04/17/2020 Ecommerce
View Saved Jobs View Benefits Apply Later

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!


This is an opportunity for you to demonstrate your passion in presenting beautiful, actionable data as part of a high performing SEO team! As the SEO Data & Analytics Lead you are responsible for developing and driving SEO data strategy to inspire action across Under Armour’s Digital organization. In this new role, reporting to the Sr. Global SEO Manager within Global eCommerce, you will partner with SEO and cross-functional teams to develop data capabilities in support of the company’s organic growth objectives. You will educate, evangelize and ultimately drive organic growth by combining your passion and knowledge of data with your ability to build strong relationships, while supporting and executing on prioritized roadmaps and initiatives.


  • Facilitate and report on progress of strategic initiatives aimed at organic growth.
  • Unlock data views that allow SEO and partner teams to understand business health, progress against strategic objectives, and to inspire action.
  • Ensure all strategic objectives are tied to specific and measurable key results.
  • Collaborate with SEO team members to conduct opportunity assessments and build measurement plans for strategic initiatives.
  • Own the development and management of initiative retrospectives and develop a socialization strategy for key partners and leadership.
  • Drive seasonal and annual forecasting efforts for all regions globally.
  • Manage data priorities and enhancement roadmap with internal, external partners across all regions.
  • Increase the visibility of data for key stakeholders to inspire actions that drive organic growth.
  • Format reports and create a regular cadence of reporting on the results of past and current efforts to “close the loop” and communicate these to cross functional teams.
  • Identify gaps in data availability and partner with internal and external data sources to find solutions.
  • Develop detailed use cases and user stories to communicate the presentation or application of data.
  • Proactively monitor SEO health across a range of KPIs and share wins and opportunities.
  • Define standards and drive adoption of SEO data capabilities through documentation/training.
  • Continually monitor industry trends, including search algorithm and result layout changes, SEO best practices, and the competitive landscape.
  • Passion for data and growth while working in a fast pace agile digital environment is a must!


  • Minimum 7 years’ experience with 3 years performing SEO at Strategist/Lead level or above.
  • Experience with Tableau, Google Data Studio and Big Query.
  • Must be familiar with JIRA, comfortable writing JIRA tickets and knowledgeable about agile workflows.
  • Extensive experience working with Screaming Frog, Google Search Console, Bing Webmaster Tools, SEMRush, Ahrefs, Majestic, Google Trends, Stat, etc.
  • Solid analytical skills. Google Analytics certification required. Familiarity with Adobe Analytics a plus.
  • Strong project management and organization skills, with a keen eye for detail, requiring minimal supervision
  • Familiarity with RegEx required and ability to write API calls a plus.
  • Technical background with deep understanding of technologies including SQL, Python and APIs.
  • Demonstrated experience enabling interactive analysis of massive data sets.
  • Experience with common search engine data platforms, including Google Search Console, enterprise web crawlers, and Google keyword data is preferred.
  • Ability to provide clear, concise communication in verbal and written formats.
  • Superior relationship-building with cross-functional teams to deliver results through excellent partnership, communication and negotiating skills.
  • Exceptional data analytics and articulation skills with experience setting and measuring KPIs
  • Expert data visualization skills using both Excel and Google Sheets
  • Outstanding written/oral, organizational, analytical skills, and attention to detail
  • Clear, concise and persuasive communication style that earns stakeholder buy-in and compels action.
  • Ability to provide clear direction, set measurable goals and give insight on industry trends.
  • Strong passion for sport and love for athletes!

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

Sign Up For Job Alerts

Stay ready and on top with the latest career opportunities and UA news delivered right to your inbox.

Interested InSearch for a category and select one from the list of suggestions. Search for a location and select one from the list of suggestions. Finally, click “Add” to create your job alert.

  • Ecommerce, Baltimore, Maryland, United StatesRemove
  • Ecommerce, Swan Creek, Maryland, United StatesRemove