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Under Armour Careers


Associate Product Copywriter

122516 San Francisco, California
05/13/2019 Connected Fitness
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Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!


•Able to write and edit copy supporting all marketing activities for Under Armour's Brand and product teams

•Craft compelling product stories, supporting content, and app marketing to drive sales and app engagement

•Express Under Armour's Brand Voice across all outputs and media

•Support UA apps by using Brand positioning and creative communications strategies based on seasonal big stories, and transform those strategies into copy for UA products

•Have a basic understanding of search engine optimization and SEO keyword principles to aid in natural and paid search efforts

•Support a test-and-learn environment by creating messaging that is A/B tested for efficacy and impact

•Familiarity with app communication (UX writing, information architecture, push notifications, inbox messaging, digital writing)

•Consistently considers the holistic user experience and potential states (i.e. edge case, errors, null data) in the features they work on

•Puts themselves in the shoes of the end-user and advocates that point of view to their team


•Demonstrate clarity, consistency, and energy in transporting Under Armour’s Brand voice across every touchpoint—and translating that voice into effective conversion vehicles for other UA products

•Have an intimate, personal understanding of global sports and culture

•Become an advocate for the Under Armour brand and an expert on our products—translate that understanding into concepts and actionable sales material for the eCommerce site

•Ability to manage multiple projects and tight deadlines

•Work with Creative Director, Copy Director, UX and UI designers and Product Owners to create awareness, engagement opportunities, and user acquisition

•Follows Brand style guide and copy guidelines, while actively improving the tone and voice for all app users

•Build and maintain strong working relationships with internal and external partners

•Provides direct and impactful feedback in team design critiques and engages peers in their work. 

•Regularly influences multiple teams to align around a cross-team goal


•Bachelor’s Degree

•1-5 years of communications and writing/content development experience

•Desire to be a part of a growing team responsible for protecting/advancing the Under Armour brand

•A passion for writing and the willingness to learn from other creative professionals

•Ability to manage many tasks at once and deliver high-quality output every time, on time

•Excellent problem solving and collaboration skills

•Experience in writing strong, succinct copy that is grammatically correct

•Microsoft Office and Mac platform proficiency

•Samples of work submitted with your resume. Resumes submitted without portfolios will not be considered

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 

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  • Connected Fitness, San Francisco, California, United StatesRemove