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Create Fearlessly

We live at the center of our athlete’s lives to gain insights that push the limits of what’s possible. Our desire to obsess the details, think beyond and always connect with our consumer guides us to industry-defining solutions.

What Sets Us Apart

Our pursuit of performance begins with innovation and our promise to make better athletes in a better world. The freedom to go further, no matter your role, is what makes Under Armour unique. Our vision, to inspire you with the performance solutions you never knew you needed and can’t live without, is at the heart of what we do.
From our origins in Baltimore, we’ve grown into our local community and others to become a global brand thanks to our belief in creating fearlessly and going beyond the ordinary.

Redefining Possible

The idea of “better” is how Under Armour got started. It's what drives us to challenge our industry. From 3D printing to next-generation automation, when you join us, you’ll explore, experiment, and push boundaries to define what’s next. As the future gets better, faster, and more reliable, so do our products. Join us at the forefront of creating the new “possible.”

Digital Fitness

Under Armour Digital Fitness lives at the intersection of art, technology, and sport. And we proudly claim our spot at the leading edge of technology, providing digital solutions that make all athletes better. From our digital fitness applications like MyFitnessPal and MapMyFitness to our eCommerce platform, consumer engagement, and data science and analytics, our teammates enable athletes with innovative technology solutions they never knew they needed and can’t imagine living without.
In stores, online, and on mobile, we see every touchpoint as another opportunity to make data more informative, gear smarter, and our customer experience more engaging. That takes curious thinkers, creativity-driven design, and passion tempered by a willingness to learn. When you join our Digital Fitness Team, you’ll find people from all walks of life who fit this description—all united in our mission to make you better.