Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Senior Manager, eCommerce is responsible for maximizing online revenue and profit by leading the team responsible for all online products, digital content, and data management, as well as delivering on key growth initiatives and the annual operating plan for the eCommerce channel in Australia and New Zealand. The role is responsible for the channel P&L and main KPIs, including but not limited to revenue, traffic, conversion, AOV, margin, inventory levels, operational KPIs, customer service scores, the marketing plan, etc.

The ideal candidate has proven success working in a fast-paced environment, has a complete understanding of eCommerce functions coupled with an acute attention to detail, and understands the unique challenges and opportunities available in an ever-evolving digital environment. Additionally, they will also be a critical leader within the business, required to build the short-term and long-term strategy and act as a Center of Excellence by instilling best practices across the eCommerce channel.

Your Impact

Driving Revenue

• Accountable for P&L results and budget control, driving the team to deliver revenue, margin, and profitability targets as set in the Annual Operating Plan (AOP).

• Support AGI (New Zealand’s distributor) on eCommerce planning, operations, and channel expansion.

• Drive improvements across all eCommerce sales channels, including official sites, marketplaces, TikTok, and flash sale sites, to improve acquisition traffic, conversion rates, and retention rates.

• Develop initiatives for online sales expansion through new channel development and other resources.

• Conduct ongoing analysis of key business metrics—including classification and key item sales, site traffic, conversion analysis, content, inventory management, and online consumer experience—to maximize sales.

• Regularly conduct financial forecasts and budget planning in line with the AOP; own the financial calls (F-calls) for the eCommerce channel, forecasting future revenue, and partner with local planning and finance teams to forecast margins.

• Maintain daily, weekly, and monthly website reporting and dashboards, which include tracking key performance indicators (KPIs), traffic sources, device usage, merchandising, and funnel performance.

Strategy

• Responsible for owning the eCommerce strategy in the Pacific region and setting the vision by partnering with global and regional teams to ensure brand guidelines and excellence in consumer experience standards are fully met.

• Serve as the senior local leader for eCommerce to deliver the channel's vision and ensure all seasonal product ranges are launched online on time and in full.

• Drive the implementation of the key platforms of an integrated CRM, eCommerce, and Retail ecosystem through strategic projects.

Elevating Brand

• Be accountable for all digital marketing execution related to the eCommerce channel.

• Partner with the local brand marketing, retail, and regional teams to occasionally develop local creative and predominantly execute global creative—including marketing/storytelling content and key product/technology stories—to ensure campaigns are represented strongly via eCommerce channels.

• Accountable for ensuring all key brand campaigns are executed via relevant online channels to drive brand awareness and to support the brand marketing team’s KPIs.

Inspiring The Team

• Lead the eCommerce Operations Manager (Pacific) to drive operational excellence, redefine processes, identify efficiencies, and manage systems improvement projects.

• Act as a Center of Excellence (COE) for the Pacific region eCommerce team; motivate and coach them to achieve targets and improve performance, and critically build a best-in-class Customer Service function across channels (eCommerce, retail, social media).

Elevate Digital Consumer Experience

• Build the foundation by implementing key projects: optimization of site functionality, CRM functionality expansion, and personalization.

• Drive innovation and best practice implementation through ongoing research and testing.

Qualifications

• Bachelor’s degree is required; a Master's degree is preferred.

• Minimum of 10 years of eCommerce experience within the Retail or FMCG sectors, including at least 6 years in eCommerce management positions.

• Strong business background with proven success in overall P&L management, budget development, financial tracking, demand forecasting, and delivering on sales targets.

• Demonstrated leadership in developing and executing strategic plans within the retail industry, with the ability to formulate strategies based on market needs and company goals.

• Proven skills in driving business development and category penetration.

• Proven experience working cross-functionally, managing a team, and establishing effective influencing, negotiating, and relationship-building skills.

• Presentable with excellent English, as well as native written and verbal communication skills.

• Proficient in Excel with strong logical thinking and data analytics skills, alongside an in-depth knowledge of the eCommerce and CRM IT landscape.

• Detail-oriented multi-tasker with a diligent, positive attitude, demonstrated creative thinking, and the persistence and resilience to take on new challenges and resolve complex issues.

Relocation

• No relocation provided

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.