Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

As a senior leader within the E-commerce department, the Senior Manager Marketplace (Partner Program) is responsible for setting the strategic direction and driving the execution of the EMEA marketplace program across 20 markets. This role plays a critical part in shaping the future of the brand’s digital commerce ecosystem, ensuring seamless integration with our wholesale accounts and synergy between the owned and operated brand sites and third-party marketplace platforms. Reporting directly to the Director of E-commerce, the Head of Marketplace will provide visionary leadership, influence cross-functional stakeholders, and ensure commercial alignment across digital and wholesale channels. Given the hybrid business model, this role requires close collaboration with the wholesale team to ensure a unified approach to key and strategic accounts, maximizing growth and brand equity across all digital touchpoints. The role also includes managing and developing a high-performing team.

Your Impact

• Define and execute the EMEA marketplace strategy across 20+ markets, ensuring alignment with regional goals.
• Identify and onboard new marketplace partners and platforms to expand reach and revenue.
• Develop business cases for new market entries and platform expansions.
• Build and manage strong relationships with third-party sellers and marketplace partners.
• Oversee partner performance, ensuring compliance with brand standards and commercial targets.
• Own the P&L for the marketplace channel, driving revenue, margin, and operational efficiency.
• Monitor and analyze KPIs, providing regular reporting and actionable insights to senior leadership.
• Optimize partner onboarding, product assortment, pricing, and promotional strategies.
• Lead, mentor, and develop a team of two marketplace specialists.
• Foster a high-performance culture focused on innovation, agility, and results.
• Collaborate with logistics, customer service, and tech teams to ensure operational excellence.
• Work closely and lead cross functional effort with the merchandising, planning, marketing and supply chain teams to ensure a cohesive customer journey.
• Partner with product and tech teams to enhance marketplace capabilities and integrations.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, Digital Commerce, or a related field.
• 8-10 years of experience in E-commerce, with at least 5 years in a marketplace leadership role.
• Proven track record of scaling marketplace operations across multiple markets.
• Strong commercial acumen with experience managing P&L and driving revenue growth.
• Excellent stakeholder management and communication skills.
• Experience working in a fast-paced, matrixed, and international environment.
• Strong analytical mindset with proficiency in marketplace analytics and tools.
• Proven leadership abilities and 3-5 years of team management including experience with training and/or coaching, delivering feedback, goal setting, and performance evaluation.
• Excellent verbal, written, and interpersonal communication skills including the ability to summarize, present information and influence various levels within the organization.
• Ability to excel in a fast-paced team environment, adapt to shifting urgencies, manage multiple priorities and meet deadlines.
• Ability to evaluate processes and recommend changes which result in a greater opportunity for goal achievement, enhanced usage, or increased efficiency.
• Must have fluency in English
• Deep understanding of online consumer and purchase behavior. Experience in Sport or Fashion industry is a plus.

Workplace Location

• Location: This individual must reside within commuting distance from our Amsterdam office.
• Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week. Beginning January 1, 2026, the in-office requirement will increase to 4 days per week. 
• Travel: 10% of the time

Relocation

• No relocation provided
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  #LI-HYBRID

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• 38 hour working week
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LHBTQIA+, Women in Leading and Living etc.
• Human Performance Institute (Gym) on site
• Local Language course when moving from abroad

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Accommodation is available for applicants with disabilities upon request.