Director, Wholesale Sales
Director, Wholesale Sales
Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
We are looking for a world-class commercial leader to elevate Under Armour’s performance in Mexico. The Director of Wholesale will own the full commercial engine across all channels, delivering sustainable, profitable growth in one of UA’s most important international markets.
The ideal candidate is a strategic, action-driven builder who scales businesses, drives accountability, challenges the status quo, and develops high-performing teams.
As a key member of the Mexico leadership team, this role partners cross-functionally to bring clarity, structure, and world-class customer engagement, strengthening Under Armour’s position across the country.
Your Impact
- Strategic & Commercial Leadership
• Lead the strategic direction, cross-functional execution, and financial performance of the wholesale business.
• Build and execute a multi-year growth strategy aligned with Americas and global priorities.
• Define clear business frameworks across key accounts, ensuring consistent forecasting, planning, and accountability.
• Allocate resources and set priorities to deliver the annual and long-term business plan with excellence.
- Customer & Market Management
• Manage and grow partnerships across a diverse portfolio of customers:
- 20+ Customers, including 4 strategic accounts: Innovasport, Liverpool, dportenis, Amazon, Mercado Libre, Marti, etc
- 9+ Banners: Sporting Goods, Department Stores, Pure Players, Distributors, Catalogs, Family Value, Teamwear, Liquidation, Field Accounts
- Presence in 1,300+ doors nationwide
• Lead regular in-market visits across Mexico City, Monterrey, Guadalajara, León, Culiacán, Mazatlán, Puebla, Pachuca, and others.
• Ensure full implementation, compliance, and optimization of Trade Terms.
- Team & Culture Leadership
• Build, inspire, and develop a high-performing commercial team grounded in accountability, speed, discipline, and collaboration.
• Champion a culture of transparency, ownership, and performance—where risks are surfaced early and solutions come fast.
• Strengthen cross-functional partnership with Marketing, Planning, Supply Chain, Finance, Sports Marketing, and Retail.
- Brand & Marketplace Excellence
• Grow the Under Armour brand meaningfully and efficiently across wholesale channels.
• Strengthen brand presence through best-in-class marketplace execution, storytelling, and category leadership.
• Build trusted relationships with retailers, industry leaders, associations, and key external stakeholders.
Qualifications
• Senior commercial leader with experience in Sporting Goods, Apparel/Footwear or broader Consumer Goods industries.
• Proven track record of sustained growth in Mexico, LATAM, or comparable markets.
• Experience leading large, complex customers and diverse banners.
• Ability to manage full P&L levers: topline, margin, pricing, terms, profitability.
• Strong general management mindset with deep commercial rigor.
• Consistent success building, managing, and developing high-performance teams.
• 10+ years of experience, including 5+ in senior leadership roles.
• Bachelor’s degree required; MBA or similar preferred.
• Fluent in Spanish and English.
Workplace Location
- Location: This individual must reside within commuting distance from our México office.
- Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
- Travel: Yes
Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
Relocation
- No relocation provided
Benefits & Perks
- Under Armour Merchandise Discounts
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Our Commitment to Equal Opportunity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
Huixquilucan, State of Mexico, MX, 52763