Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

This role leads the overall business growth of Under Armour Korea’s official brand site (UA.COM), ensuring that it delivers strong sales performance while reflecting the UA brand’s premium positioning. The position requires strategic planning, cross-functional collaboration, and a deep understanding of eCommerce, membership, digital marketing, and data analytics. It plays a key role in aligning business goals with consumer needs across all digital touchpoints.

Your Impact

• Develop and execute business strategies that drive overall digital revenue growth and UA.COM member acquisition
• Establish and execute promotional strategies that balance UA brand value while driving strong commercial results on UA.com
• Achieve sales revenue growth by leading end-to-end brand site operation, including daily performance monitoring and proactive action planning
• Utilize retention initiatives for UA.COM members to drive segmented & personalized engagement
• Facilitate and implement digital platform integration initiatives by collaborating closely with APAC/Global teams to advance digital transformation
• Utilize marketing tools to execute data-driven and automated initiatives across the customer journey
• Analyze customer journey performance to generate actionable insights and drive continuous optimization
• Collaborate across departments, leveraging deep insights into the brand ecosystem and departmental functions for aligned execution.

Qualifications

• Proven track record of driving online sales and membership growth in a DTC environment.
• Experience in planning and executing promotional/campaign strategies in an eCommerce environment
• Experience in data analysis and performance optimization across the customer journey
• Strong problem-solving skills and ability to drive cross-functional alignment.
• Fluent in English, with strong verbal and written communication skills for effective regional and global collaboration.
• Bachelor’s degree in business, Marketing, Economy, Computer Science or a related field is a plus
• 5+ years of experience in eCommerce or digital business, preferably within a consumer brand.
• Experience with enterprise eCommerce platforms (such as Salesforce Commerce Cloud, Magento, etc.) and familiarity with Order Management Systems (OMS).
• Proficient in Adobe Analytics or Google Analytics (GA4) extract insight and apply to business performance.
• Good understanding of SAP ERP systems and eCommerce platform integrations for seamless end-to-end business data flow.