Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Work close with Ecommerce Tmall and JD channel Sr Manager to manage agency and communicate with function teams and platforms for routine Under Armour Content, Live streaming and CRM to maximum Tmall and JD recommended traffic effectiveness and achieve Tmall and JD sales / profitability target.

Your Impact

• Responsible for content planning for Tmall and JD channels, leading agency to produce short videos that align with product selling points, maximizing platform public recommendation traffic, while also helping to improve product conversion.
• Responsible for Tmall and JD channel's private domain content, including Dingyue, Group chat, Exclusive customer service aligned with campaign cadence, new product launch, key products, trending topics, etc., to produce private domain content that reaches store consumers.
•  Manage Store live streaming and KOL live streaming projects to increase store fans and the revenue contribution, including management of store live streaming target setting and tracking, duration, mechanism, and key products, etc.
• Lead agency to collaborate with cross function partners to complete the page planning, floor logic, page launch and CRM for both Tmall and JD platforms.
• Complete other duties assigned by line manager.

Qualifications

• Fast learner & Team player, diligent and positive working attitude
• Strong business sense and data driven mindset
• Strong communication skills Enthusiastic, detail oriented
• Good organization capability and multi-task management skills
• Good analytics and reasoning skills
• Passionate about sports; participate in sports at least weekly basis; familiar with the sports environment in China 

EDUCATION AND/ OR EXPERIENCE

• Bachelor degree or above.
• 5+ years of working experience, with minimum 3 years’ experience of either marketplace channel management or content management.
• Product management experience is a plus.

Relocation

• No relocation provided